Marketers report strong data-oriented results | B2B Direct Data Marketing | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
From www.btobonline.com - December 23, 2013 4:18 AM

Intermediate/ Excerpt...


Data-driven marketers are generating increasingly profitable returns and are bullish on marketing programs based on Big Data, according to a report by the Direct Marketing Association.

 

According to the DMA's “Quarterly Business Review” for the third quarter, developed in partnership with Winterberry Group, 75.4% of marketers expressed confidence about data-driven marketing, with 49.5% “strongly agreeing” that marketing informed by data is positioned to expand in the months ahead.

 

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