More than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015, and they will invest in a number of tactics to drive results, including persona development, webinars and in-person events. In addition, 36% report that their budgets will increase 1% to 10% in the coming year.
Respondents to the 2015 Demand Gen Report Benchmark Study report that those numbers will closely mirror their overall budgets, with 21% anticipating growth of 20% or more in their total marketing budget.

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How well do you understand your buyers and their purchasing process? We surveyed over 400 B2B marketers to determine just how the purchasing cycle has changed over the past few years, so that you can better engage with and target your buyers. Discover:

  -->  Which demand generation practices best-of-breed companies are using

  -->  Which industry standards are on their way to becoming benchmarks

  -->  What types of content consumers are searching for

  -->  What the future looks like for demand generation best practices

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