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Search Advertising Enters 2018 On The Cusp Of A Renaissance - Forrester

Search Advertising Enters 2018 On The Cusp Of A Renaissance - Forrester | The MarTech Digest | Scoop.it
Search is poised to experience a late-stage renaissance as several shifts in the digital media landscape push marketers toward search advertising.

1) Privacy restrictions will nudge marketers toward search. 
2) Brand safety concerns are making search look more attractive. 
3) eCommerce’s emergence as an advertising channel will benefit search. 
4) Voice is gaining popularity and is well-aligned with search. 
Joemktg's insight:

Search Advertising Enters 2018 On The Cusp Of A Renaissance - Forrester

 

It's possible, but I tend to think that blind outbound efforts will continue to dissipate.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How Marketers Can Optimize For Clicks Based On Time Of Day

How Marketers Can Optimize For Clicks Based On Time Of Day | The MarTech Digest | Scoop.it

Basic data...


To shed light on this area of user behavior, Chitika Insights conducted a research study comparing user click-through rates (CTR) as a function of the time of day and day of week. The goal of this study was to provide a data-backed answer for marketers looking to identify the days and time periods where users are most likely to interact with ads.



Joemktg's insight:

See the article at marketingland.com.


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