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Digest...
The marketing cloud meets the storage cloud as Oracle's Eloqua now offers a new integration with file storage and collaboration platform Box.
The new integration will enable marketing teams to store, edit and collaborate on their marketing content before sending it out through Eloqua's B2B marketing automation platform.
Marketing teams can use Box to store documents they have created in content producing applications such as Microsoft Word. Multiple team members can access and view the document in a single place, with the ability to annotate changes, write comments and keep track of versions. Once the document is finalized, it can be directly converted to HTML through Box and then placed directly into Eloqua, ready to be deployed in a marketing message such as an email.
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You wonder why this wasn't done earlier. Certainly makes life easier.