Your new post is loading...
Loyalty and engagement platform Punchtab announced a rather interesting integration with ExactTarget which will provide marketer with the ability to reward email list recipients for opening, clicking, and forwarding emails and newsletters.
The Punchtab app for ExactTarget’s HubExchange enables marketers to understand and reward consumers for specific behaviors that lead to purchases both online and off and on any channel, and gain customer insights and leverage deeper consumer profiles to create more relevant content and offers.
I normally do not scoop product announcements or reviews, but this one caught my eye. Even if you don't click through to review, just the notion alone to reward B2B activity (especially sharing and forwarding) opens up your thinking to new ideas.