The whole idea behind Ensighten platform is to provide an “open marketing platform” where its client companies can pull in many different kinds of first- and third-party personalization and targeting data.

The platform also provides a common place from which clients can orchestrate the activities of their many marketing tech and advertising tech vendors, so that creating, launching, personalizing, and optimizing new website experiences and marketing campaigns can be done quickly and easily.


To get third-party data flowing in and out of the platform, Ensighten provides an open API (application programming interface) to its vendor partners. The API even allows third-party vendors (like United’s vendors Atlas and DoubleClick) to share data with each other, where they would have had no way of doing so before.

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.