Salesforce, Google to bring marketing, Analytics 360 data together under strategic partnership - CMO.com | The MarTech Digest | Scoop.it
From www.cmo.com.au - November 13, 2017 10:40 AM
A fresh alliance with the Google Analytics team will see data from the Salesforce Marketing Cloud and Sales Cloud seamlessly connected to Google Analytics 360 for the first time. The intention is to give users more extensive consumer insights that can also then be leveraged through Google’s ad platforms.