Sometimes moving forward means going all the way back to the beginning. Even if the SEO tricks are dying out the, technical aspects like speed, structure and optimized hierarchy still matter; the definition of SEO isn't shrinking, but expanding.

Expert/ Digest...

To quote my boss, links used to be the “800 pound gorilla in the room” when it came to rankings. Now, links may still be a sizable primate, but they’re not all that matters.  Links matter. Technical SEO still matters (yes even though certain short cuts may be shut down, SEO is still alive and kicking), authorship is coming into play; in-depth articles have gotten their own schema. Then there are Social signals that can't be counted out, user data like CTR, return visitors aka customer loyalty, pogo sticking, and of course, his highness, king content that all factor in.

 

A part of the new world of SEO is as basic as going to our marketing roots. There’s no way that building relationships through networks is going to bring you more search engine traffic as quickly as 200 directory links did three years ago. Expecting the same results from the old techniques or new ones is only going to lead to a lot of giving up on things that “seem” like they aren’t working. We need to change our expectations. We have to stop thinking about search engines as something we can still manipulate to avoid more traditional forms of marketing. The only difference is the way we leverage those techniques from a technical standpoint to bring the maximum benefit.

 

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