The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers for your business. Learn 5 unique ways to find new keywords that can help you find and secure new customers.
Intermediate/ Digest...
Here are five great resources for finding article topics and keywords you may not have tapped yet for your content marketing efforts:
1. Your Competitors’ Websites
You can use a tool like SEMRush to view the top keywords a competitor ranks for in the search engines.
2. Google Trends
Google Trends is a great tool that provides a list of related keywords and phrases based on Google’s own search topic data.
3. Wordtracker
Wordtracker is a free tool similar to the Google Adwords Keyword Tool. Just paste in an existing keyword from your website and you’ll get a list of similar keywords to consider.
4. BoostSuite
BoostSuite automatically maintains a list of top content opportunities for your business based on search volume, competition levels, and your existing marketing content. It then learns from your website’s visitors and automatically alerts you when new content opportunities are discovered.
5. Microsoft Advertising Intelligence
With Microsoft Advertising Intelligence you can build and expand your keyword list while working in a familiar program – Microsoft Excel.
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And these are the top tools for competitive keyword search.
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