What is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing?

Excerpt (from interview)...

Retargeting is all about using customer intent data to build marketing strategies. The way we look at building bidding algorithms and optimizing retargeting is all about using intent signals like pages visited, time on site, purchase history, and recency to make the most out of a campaign. All of these pieces already exist as part of IntentIQ and can be used. What I'm really looking forward to is integrating all of those pieces with other data sources like email open rates and lead scores to build a lead nurturing program that combines email with a corresponding ad campaign. There are some hacks, but we aren't there yet from the standpoint of an out-of-the-box product offering. We are always looking for alpha customers who want to test out some of the new ideas we are developing.