Marketing analytics platform Leadspace has launched an open API platform to give data-driven sales and marketing teams the ability to incorporate the company's real-time data, lead enrichment and predictive scoring, making it actionable inside every major CRM and marketing automation platform.

Leadspace API has been in beta testing by select Leadspace customers. The platform was created to connect marketers to better data more quickly, to make the demand generation process easier, and to make predictive insights actionable across an organization's entire marketing technology stack.

The company also announced a partnership that will bring its predictive analytics and lead-to-account matching available on the Engagio account-based marketing platform.

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Leadspace announced that it has partnered with Madison Logic to add B2B customer intent data to its platform. The company said the partnership will give B2B marketers insight into their customer buying research, helping them score and prioritize leads for immediate action.

"By bringing together best in class insight and intent data at the individual level, Leadspace's clients are starting to see the predictive analytics really pay off in both net new pipeline creation and improved conversion rates," said Doug Bewsher, CEO of Leadspace, in a statement. "Predictive Analytics is moving rapidly from the realm of early adopters, to a must-have requirement for every B2B marketing team."

The company also unveiled Profile Wizard, a self-service tool designed to automate the process of building Ideal Customer Profiles (ICPs).

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