What results have they achieved before?

What does ‘multi-channel’ communications truly look like?

How is email deliverability configured?

Does the technology include an integrated report builder?

How do they attribute ROI?

Where will data reside?

Is training available to help replace lost skill-sets?

What if you encounter a problem?

How would you do X?

What does the product roadmap look like?

Marketing automation is a category of software.

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