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![Get the Most Out of Your Marketing Automation Tools [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it](https://img.scoop.it/KKADj-x80TFhfZJ-1P8E6_L6dadsvGA8m9WNoVsbzkY=)
Marketing automation is a big investment, as are the barriers to adopting and fully implementing automation tools. See the steps marketers can take to successfully implement marketing automation. 
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Data reveals two truths that marketing-automation software sales reps will not bring up when they paint a picture of your idealized marketing future:
Joemktg's insight:
Well, for the most part the reps actually point out the need for content and the need for services (which is the reason why they've built out partner programs).
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It’s clear that marketers need to make an effort to better understand what happens after the lead has been passed:
Joemktg's insight:
The Comp Plan: the ring in the nose.
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Joemktg's insight:
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1. Lacking Strategy to Generate and Nurture Leads
Joemktg's insight:
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Joemktg's insight:
Bazinga!
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Joemktg's insight:
This from the CEO of Salesfusion, so she knows what she's talking about.
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Suffering from MarTech FOMO? We’ve got the cure.
Joemktg's insight:
The article delves into far more. But let me add an additional and vitally important component: the proper human resources.
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Russ LeFevre's curator insight,
August 5, 2015 1:35 PM
Other factors limiting adoption - culture, legacy systems, fear of change, lack of executive sponsorship.
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Why is content such a roadblock to a successful MAP implementation? Firstly, content development is a unique and expensive skillset that most small to mid-sized companies do not have internally, at least, not in a dedicated position (hint hint). Secondly, there are rarely any specific content development projects active at most smaller companies. Content tends to bubble up as important when it is needed for a specific campaign. Otherwise, content is relegated to the "I’ll get to it later" pile on the marketer’s desk. ► Receive a FREE daily summary of The Marketing Technology Alert ◄
Joemktg's insight:
Content is the number 2 issue associated with the ongoing management and efficacy of your MAP. Number 1? Having the right people in place!
Paul Dyer's curator insight,
December 10, 2014 9:08 AM
Marketing Automation: With great power comes responsibility. #marketing 
Tom King's curator insight,
December 10, 2014 10:00 AM
intelligent, personalized, nurture-based email programs will see a rise in 2015, IMOHO. 
Lacy Bauer's curator insight,
April 16, 2021 10:33 AM
Technology in cars is not really the issue as each consumer would prefer different features. The real issue is how the companies who have more money can hire bigger and better firms to do the marketing for them. Where the smaller companies need to focus on things like questionaries to customers. Blogging would consist of internal features and reviews. Sales libraries with fancy brochures are catching more attention than a piece of paper with features listed. Each company needs to develop a long term consistent strategy that’s works for them.
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"An effective sales and marketing process guarantees that a lead acquired at a trade show is guided proactively through the sales funnel, it ensures that teams know how to treat leads that subscribe to an email list on your website landing page and there is a clearly defined path through the funnel with accountable staff leading to the eventual sale.
The work of nurturing leads can get very clunky as there are so many moving parts and things to keep track of to deliver a satisfying experience for the prospect. The good news here is that this is what marketing automation was built for and the harmonious process is what makes this kind of software worthwhile; not the other way around.
As you work on improving your internal sales and marketing processes, ensure that you: • Define and understand your target audience and client personas • Create a “story” that your team believes in and which you want to unfold through the course of the campaign and within the sales funnel • Visualized, planned and rehearsed all your moves that link with all your marketing and lead nurturing activities in a meaningful and relevant way"
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Joemktg's insight:
Part of the planning process, and a requirement BEFORE you select your MAP. It's a part of your overall requirements which will guide you towards the right solution for you.
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People and data and content. Boom: that's your list.
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