DIgest...

This is not technology enabled relationship building. It shows up for me as direct marketing on steroids. It is the nightmare scenario that my co-author and I envisaged back in 2001 when we were advocating and advising on 1:1 marketing. It occurs to me that this is technology enabled stalking/harassment: it is the epitome of the business as usual (transactional) way of showing up and travelling in the world.

 

Here is [the author’s]  prediction:

-- >  marketers (and their IT advisors) will lap up the story being pushed by consultants and technology vendors;

-- >  only a subset of marketers will do what it takes to become competent at making this technology actually work;

-- >  those marketers who do figure out how to make this advanced technology actually work (or who use outside agencies with technology savvy) will bombard customers with messages; and

-- >  the novelty of this ‘seduction’ will wear off and customers will learn to tune out and/or work around the marketer’s arsenal.

 

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