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When comparing Pardot vs. Marketo, you’ll need to know the pricing and features breakdown for each tool. You could pay less for Marketo per month, but add-ons may nickel-and-dime you pretty quickly. You’ll also need to know how much manpower you have, as both of these options require a significant time investment for learning and configuring the product. Steep learning curves ahead. 
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Joemktg's insight:
It really is a ridiculous amount of money for the size of the DB.
Scoop.it!
Vidyard and Pardot integration turns video watching behavior into leads. Excerpt.... Salesforce's B2B marketing automation platform Pardot now has access to the video viewing habits of potential customers.
Ontario-based video marketing platform Vidyard will track and analyze the performance of branded video content, as well as the behavior of customers interacting with them. Through an integration between the two platforms, this information will be fed into Pardot's lead scoring and sales nurturing program, allowing video to become an additional source of consumer insights for the marketing team.
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Joemktg's insight:
This is damn good, especially when you start to adopt video as your go-to means of communication.
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Two top tier vendors with complex offerings. CT for the comparison.
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