Marketing Automation Retainly Releases New Pricing Model | The MarTech Digest | Scoop.it

"Retainly today announced the release of its new pricing model which creates convenience for internet companies in different stages of maturity.


Early stage startups are more concerned about generating more leads and capturing them. These companies will not be worried about conversion of leads or even retaining customers when their primary challenge is lead generation. Mid-stage startups, especially those that have started getting fair traffic and leads, are now concerned about converting such leads into paying customers. Mature companies need to reduce customer churn and increase customer retention. They are also focused on cross-selling and up-selling to their existing customers.


The most talked about event is its launch of a Free tier which gives access to its Lead Generation plan with 2000 contacts. This is in fact really true in nature and allows everyone to be able to implement global marketing best practices at a zero investment."