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Marketing automation platform Salesfusion and social media management platform Oktopost have announced an integration that will allow marketing and sales teams to visualize prospects' behaviors across all marketing channels, leverage behavioral insights from social media, and measure the effectiveness of social campaigns.
The news comes on the heels of Salesfusion raising $13.5 million in series B funding two weeks ago.
Oktopost was created to bridge the gap between social media and lead generation, providing marketers with a tool to establish ROI for social media marketing efforts. Salesfusion's marketing automation platform is a full service solution for small and medium-sized businesses, and the integration allows customers to easily gauge social marketing success.
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We're going to see a lot more of this, as the functionality to a MAP is becoming more extensive and diverse, and it's best to go the best of breed route.