#1. There’s a huge variety of feeder roles to the marketing technologist function, but digital marketing/e-commerce roles are most prevalent. 

#2. Some of these precursor roles are really cool! Check out the list below to see which ones stand out to you, but some of my favorites are:

E-commerce Production, Content & Operations Leader
Marketing & Sales Information System Analyst
Manager, Digital Innovation
Manager, Global Sales Enablement
#3. While marketing tech is a hybrid function, there are far more marketing technologists coming from marketing than from tech. 

#4. Marketing technologists appear to skew junior to mid-level. 

#5. At the same time, 17% of this sample had previous titles of “entrepreneur” or consultant of some stripe, representing a range of seniorities. 

#6. I didn’t see as many people with histories in marketing operations as I had expected. 

"To help us shed more light on the emerging profession of marketing technologists, SapientNitro partnered with Scott Brinker, the host of the MarTech conference and popular chiefmartec blog to conduct a first-of-its-kind study of marketing technologists’ skills, career paths, attitudes and behaviors. For the first time, we have been able to ‘x-ray’ the professional marketing technologist, and the results are striking."

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.