The Complete Guide to Sales & Marketing Alignment [White Paper] - Pardot | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
From www.pardot.com - December 6, 2013 6:00 AM
Are your sales and marketing teams always at odds? Do the tensions between your reps and marketers resemble those between House Stark and House Lannister? If so, you’re not alone.


Basic/ Description...


(Pardot is) excited to introduce their newest white paper, “Your Guide to Marketing and Sales Alignment,” which will cover:

-- >  how marketing automation can improve communication between your two teams

-- >  the importance of deciding on unified metrics to measure success

-- >  how to use lead nurturing to prevent leads from slipping through the cracks

-- >  the benefits of using marketing automation for both sales and marketing teams

 

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