Mintigo, a predictive marketing platform provider, announced the launch of its native predictive marketing and lead scoring application on the Oracle Marketing AppCloud. The new application is designed to give marketers real-time predictive marketing capabilities — alongside predictive lead scoring — within the Oracle Marketing Cloud.
The solution intends to help marketers locate prospective buyers quickly and efficiently by leveraging predictive analytics to analyze buying personas and buying intent. Users will have access to data on roughly 70 million individuals, positioning them with a holistic view on prospective buyers.

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