Ten Key Takeaways from the 2013 Search Marketer Survey

1. Mobile and tablet search is the next frontier
2. Local search is bigger than ever
3. Video offers search and social opportunities
4. It’s time to quantify and communicate SEO value
5. ROI across multiple channels like search and social is what truly matters
6. The C-level is paying more attention to SEO
7. SEO metrics need to keep up with SERP changes as they happen
8. Social for SEO is big; so is SEO for Social
9. Content Marketing is back, and in a big way
10. Page-centric SEO makes its mark