Babak Pahlavan, Senior Director of Measurement and Analytics of Google announced Google Optimize during the SMX keynote. This free version of Google’s Optimize 360 will come in October this year and will roll out globally before the end of the year.


Pahlavan shared that this free web and mobile-web testing and personalization tool helps businesses improve their customer experiences and business metrics is connected to Google Analytics and all it’s audience segments as well with the new session quality score.