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The MarTech Digest
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Acquity Group Study Finds B2B Suppliers Unprepared for Gen Y Procurement Preferences | Acquity GroupExcerpt... The study revealed Gen Y buyers are more likely to shop online than their older counterparts, with a consistent trend of online purchase increasing in younger generations:
90 percent of buyers age 18-35 make company purchases online 68 percent of buyers age 36-45 make company purchases online 45 percent of buyers age 46-60 make company purchases online 29 percent of buyers age 60+ make company purchases online
Marteq's insight:
Not often when you see pertinent B2B demographic data. Fascinating information that makes you pause.
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Emotion underlies the Logic. Bottom line: we're human.