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Key excerpt... Twitter explains the new feature: Think of a Lead Generation Card as a landing page within a Tweet. This landing page is streamlined to let users effortlessly express interest, but its simplicity also makes lead generation more efficient for you. Best of all, you won’t need to change your existing lead generation workflow—you can feed lead data into your existing marketing automation or CRM system, such as Salesforce.com or other software.
Marteq's insight:
We completely missed this! Twitter is absolutely correct: the Lead Generation Card is for all intents and purposes a Landing Page! Collecting email addresses for lead nurturing...Fantastic!!!
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Overview... Have you ever thought of what the perfect Tweet looks like?
Marteq's insight:
Outstanding blueprint to lead you to improve your social media communication.
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![[MUST READ] Twitter Advertising: Capture user interest with the Lead Generation Card | The MarTech Digest | Scoop.it](https://img.scoop.it/T76BCkpQKUJwcTgptDrVxnCypPtktPfVAn033ftACFA=)
Summary... Today there’s a new addition to our suite of Twitter Cards, one which helps brands drive highly qualified leads: the Lead Generation Card.
Twitter Cards let you bring rich experiences and useful tools to users within an expanded Tweet. The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form.
When someone expands your Tweet, they see a description of the offer and a call to action. Their name, @username, and email address are already pre-filled within the Card. The user simply clicks a button to send this information directly (and securely) to you.
Today, the Lead Generation Card will only be available to our managed clients; we have plans to launch this Card globally and to small- and medium-sized businesses soon.
Marteq's insight:
A B2B game-changer, and something you absolutely want to explore! New from Twitter, and coming soon to Twitter advertisers. This may possibly catapult Twitter advertising to the front of the B2B social media advertising to do list. UPDATE: We cannot help to think that this will be followed by other social media channels, especially LI and FB. And then carry that one step further: how long before the "cards" are dumped right into your MAP? This move has significant potential! And turn your inbound marketing upside down!
Mae Combridge's curator insight,
August 16, 2014 1:33 AM
My only query or issue would be the easy access to your personal information. I find it kind of scary how easy it is to access! 
Jeanine Askew's curator insight,
November 5, 2014 2:00 PM
Key Takeaway: Twitter Lead Generation cards for companies can be an effect way to track consumers interest and connect them directly to your business offering.
Honestly I don't quite get the concept of having a Lead Generation card versus a normal tweet. From my understanding the difference is the tweet will include a link to a company website. I would love to know how effect Lead Generation cards have been for the companies who have tried it.
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After spending a year in limited release, Twitter has finally opened its self-service advertising program to the public. Excerpt... Twitter's self-service platform offers Promoted Tweets and Promoted Accounts as advertising formats. Both formats are labeled as “Promoted” when they appear on the social network so that users can easily identify them as paid advertisements. That said, all Promoted content is displayed next to regular content on a Twitter user’s newsfeed, which means that these ads don’t interrupt the user experience. Promoted Tweets, for example, appear in the newsfeed on mobile devices, desktops, laptops and tablets, while Promoted Accounts are featured in the “Who to follow” area of the homepage.
5 Best Practices 1. Take advantage of location targeting 2. Reach relevant people/groups 3. Target based on device/platform 4. Don’t be over-promotional 5. Amplify existing tweets
Marteq's insight:
Finally. You definitely want to incorporate this into your inbound marketing paid media strategy.
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Overview... Twitter has unveiled a keyword targeting system to give marketers the ability to target users based on the words they tweet. The system allows for marketers to pinpoint users based on the context of the words they send out through their account. Commentators say the feature is a boon because of Twitter's ability to reach consumers in real time. "This is an important new capability - especially for those advertisers looking for signals of intent - because it lets marketers reach users at the right moment, in the right context," wrote Twitter Product Manager of Revenue Nipoon Malhotra in a blog post.
Marteq's insight:
We scooped this yesterday, and we encourage you to seriously investigate this new inbound marketing tactic.
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Excerpt... Twitter took a large leap forward with their advertising platform Wednesday morning by introducing a new advanced interface that allows for keyword targeting. Twitter sent out a mass email to existing Twitter Ads users stating: "You can reach users at the right time and in the right context based on keywords in their Tweets and the Tweets they’ve recently engaged with. Simply specify the keywords you want to target and then add on targeting for location, device and gender.” The keyword targeting works by showing ads to Twitter users who have Tweeted or interacted with a Tweet that the advertiser is targeting. Twitter provided a couple of examples as to how the new feature might be utilized.
Marteq's insight:
Keyword advertising on Twitter: has the potential for the B2B marketer. Tread carefully and test, as we are not certain of the ROI (too new). To read Twitter's description, go here.
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Are you ready to immerse yourself and your business in Twitter this year? Are you a Twitter user who hasn’t caught up with the latest updates and tools for Twitter? Key excerpt summarized... Followerwonk – Followerwonk (mentioned earlier) will help you find people to connect with on Twitter based on keywords in their bio and location. You can sort or filter results by number of followers, number they are following, and tweets (along with their authority score). HootSuite – HootSuite allows you to manage your Twitter profiles (along with other social networks including Google+ pages) all in one place. Buffer – Buffer allows you to schedule updates for your Twitter, Facebook, and LinkedIn profiles. Simply create a schedule for when you would like your updates to go out and add the updates to your Buffer. Then Buffer will send them out to your selected accounts in the time slots you allotted. Commun.it – Commun.it helps you discover the most valuable members of your Twitter community by categorizing brand advocates, influencers, and supporters. Nestivity – Nestivity helps you turn tweets into threaded, manageable discussions so you can have rich conversations with your followers without losing track of them in the noise. Twitter Grader – Get a quick, free analysis of your Twitter profile using this tool from HubSpot. Also, don’t miss the Twitter Elite lists by location. Tweet Chat – Another great reputation and Klout booster is participating in Twitter chats. Tweet Chat allows you to easily monitor and jump into the chat. SumAll – SumAll is a free analytics tool that lets you connect your Twitter account with many others (Facebook, YouTube, Google Analytics, Shopify, Paypal, and more) to see if / how your Twitter engagement affects other areas of your online marketing and, ultimately, your business.
Marteq's insight:
Scooping this for two reasons: 1) A comprehensive primer on Twitter: worthwhile to audit your Twitter account against this guide, and; 2) The Top Twitter tools, summarized above. Whether you're new to Twitter or a pro, you'll want to click through for the details.
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Gerry Moran shows you six ways to use Twitter to get on your prospect's, job interviewer's or other important contact's radar to make a great first pre-impression, so your first phone call or face-to-face meeting is like the second time you met! Summary...
Marteq's insight:
In his post, Gerry offers great examples to each of these recommendations. At the end of the day, it's simple and common courtesy that will drive attention.
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Marteq's insight:
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Gerry Moran creates tremendous blueprints, and strongly encourage you to search The Marketing Automation Alert for his other blueprints. Great content, great knowledge.
Marteq's insight:
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Despite a majority of site visits coming from Facebook, for B2B small and medium-sized businesses, more than 80% of social media leads come from Twitter.
Marteq's insight:
We're fairly confident that we can come up with studies that show LinkedIn or SlideShare as the best avenues for social media leads. Regardless, please consider this data.
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Marteq's insight:
Gerry Moran delivers the best blueprints. To see the others, just search The Marketing Automation Alert for MarketingThink.
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Brands and agencies can now manage Twitter advertising at scale alongside all of their existing social marketing programs with the Salesforce Marketing Cloud. Summary... Salesforce.com today launched a Social Ads Platform for Twitter using the new Twitter ads application programming interface. With it, marketers can now manage Twitter advertising at scale alongside all of their existing social marketing programs with the Salesforce Marketing Cloud. With the new Salesforce Marketing Cloud Social Ads Platform for Twitter, brands and agencies will be able to do the following:
Marteq's insight:
This is a fascinating move by SFDC, and portends future movements around digital marketing management from within your SFDC org. You'll need to keep an eye on this...
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Twitter is testing a new ad unit that gives direct marketers a way to generate leads directly from tweets. Twitter says this functionality is being delivered through Twitter Cards, the technology that enables additional media and functionality (like embedding a photo or a video) in tweets. It also says this unit is still being tested. So it could change significantly, or it might not ever see a broad rollout at all. This does seem like something that would be pretty appealing to advertisers, since it gives them a new way to get their messages across, as well as to measure the success of their campaigns in a way that’s more meaningful to them than retweets or clickthroughs to a landing page.
Marteq's insight:
THIS IS SIGNIFICANT TO THE B2B MARKETER! We strongly encourage you to seriously examine Twitter cards, where you can find here.
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How to measure the impact of your Twitter and Vine marketing efforts on your business' bottom line. Tools needed: 1) Select an Analytics Tool 2) Set Up Tracking Tokens for Different Sources 3) Set Up Campaign Tracking for Deeper Insight Measuring results: 1) Visits 2) Contacts/Leads 3) Visits-to-Contacts Conversion Rate 4) Customers 5) Contacts-to-Customers Conversion Rate Measuring Twitter growth: 1) Follow M2M Growth 2) Daily Follower Growth 3) Link Clicks
Marteq's insight:
A very practical and useful article! The author provides specific examples on how to approach this sometimes vexxing issue. If measuring the impact of Twitter is an issue, you'll want to follow this post.
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How can you grow and maintain an active, relevant Twitter following? Be more productive there? Get retweeted more often? Find those answers and many more here. Summary... A) Twitter Tips and Guides 9 tips for managing Twitter in just 20 minutes a day by Nashville Business Journal Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot 50+ Creative Twitter Headers for Your Inspiration by Social @ Blogging Tracker 15 Reasons Why You’ve Just Been Unfollowed On Twitter [INFOGRAPHIC] by All Twitter How the New Twitter Search Will Change the Way Brands Tweet by Ignite Social Media Two new features for self-service advertisers by Twitter Advertising Blog 6 Tips to Get Retweeted More Often by Search Engine Journal 8 Twitter chats you should check out today! by Creative Ramblings Twitter Cards: How Savvy Marketers Get More Out Of Twitter by Marketing Land Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog Twitter to be ‘hero’ social media channel for media brands in 2013 by The Wall Blog B) Twitter Tools 6 Awesome Twitter Tools for Brands by DreamGrow Social Media 21 Amazing Twitter Tools for Brand Visibility and Time Management by Social @ Blogging Tracker 10 Tools for Managing Twitter Engagement by Practical eCommerce Free Tools to Archive Twitter Search results by DoFollow.Net 7 Tools For Monitoring The Effectiveness Of Your Tweets by SocialMouths Hashtag Discovery Tools by LunaMetrics Getting Started With HootSuite by Social Media Sun Social Recruiting – The Ultimate Twitter Strategy Tool by Social-Hire Your Twitter Archive by Twitter Blog
Marteq's insight:
Great compendium of Twitter tools. Bookmark this for future reference.
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Marteq's insight:
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Need pixel dimensions and sizing information for Facebook, Twitter, Google+, YouTube, Pinterest, or LinkedIn? We put it all in one handy graphic. Via Martin Gysler
Marteq's insight:
Jose Maria Hernandez Montes's curator insight,
February 2, 2013 4:56 AM
Great!! Thanks a lot Martin, this is very helpful lol 
Dotty Scott's comment,
March 18, 2013 2:09 PM
Google+ and YouTube have changed everything graphical since this was created,
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We're still struggling to understand how Twitter's Vine can play a major role in the B2B marketing automation process. We're looking at Vine as just a means to distribute video content that teases to click to an offer. Not much you can do in 6 seconds. Here's a summary of one take as to how Vine can assist... Here is how Twitter defines Vine: Vine is a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity. (Twitter blog post) From what little I’ve seen, I think there are some opportunities for B2B marketers: 1. Quick how-to’s about a product or service. 2. A sped-up video of how a brand has changed over time. 3. A quick video of your company’s timeline or milestones. 4. A six-second press conference for crisis communications or to set the record straight. 5. Quick announcements about the company – tombstones, deals, new employees.
Marteq's insight:
Rachael Johnston's curator insight,
December 8, 2014 11:36 AM
The 5 tips are shown above. I think number 1 and 3 are all great ideas. 5 could also be used if the announcement is actually interesting and if it can actually be summed up in a 6 second video. However, maybe this is good way to entice people to want to find out more. Number 4 though, I am not too sure I would use this strategy. Unless you are discussing an event that happened on Vine itself, I am not sure that creating a 6 second video for a crisis would be appropriate. for example, if you are making a public apology or something, I don't think a quick 6 second video shows that you care too much. This is just my personal opinion though.
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Nice cheat sheet of sorts to help you with your use of Twitter to support your overall inbound marketing efforts. Here's a quick summary... 1. Interact and Engage with Your Audience: The real value in using Twitter is the opportunity to develop relationships with your audience. So interact with people, reply to their tweets, ask questions, and start building new relationships. 2. Monitor Conversations and Relevant Keywords Monitoring keywords is a great (and easy!) way to find targeted people to follow, offer timely advice, and stay on top of industry trends. Get started by monitoring the following types of keywords, in order of priority:
3. Grow Your Audience Find New People to Follow To start growing your audience, find and target new and influential people to follow. You can find these users by 1) monitoring keywords and conversations 2) reviewing the followers of people and businesses in your industry and 3) reviewing lists that other related Twitter accounts have created. Add These Twitter Users to Lists Once you start finding new people to follow, I recommend adding those accounts to a segmented list within your social media management tool. For instance, if you identify 20 key influencers or 20 potential customers and add them to a list, you can easily focus on consistently engaging with just those users over a certain period of time. More Activity Leads to More Followers As a general rule, the more you Tweet, the more followers you’ll have, the more you engage with the people you follow, the more likely they will be to follow you back. Effective Twitter marketing takes time—you can’t automate it.
Marteq's insight:
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Step #1 – Create Your Split Test Tweet
Step #2 – Use Bit.ly to Create Split Test Links Step #3 – Deploy Competing Tweets: open a Twitter scheduling tool like Buffer and set up your split test tweets to go live at your specified times Step #4 – Analyze Your Results: As your tweets go live, you’ll be able to monitor the number of clicks each Bit.ly URL receives within the service’s Stats dashboard area.
Marteq's insight:
Great idea on how to use bit.ly to test Tweets. Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below.
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Tweet TweetDo you want to get more retweets? Retweeting isn’t just about tweeting about good content, there’s actually a science behind it.
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We use many tools to tailor our Twitter use, but how can we accurately measure the lifespan of a tweet? Peter Bray digs into the data and uses retweets (i.e. the currency of Twitter) to predict just how long your tweet's prime of life will be.
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![How To Retweet: Blueprint To Build The Perfect Retweet - MarketingThink [INFOGRAPHIC] | The MarTech Digest | Scoop.it](https://img.scoop.it/HyQwpXPETBDfCe5firFCjvL6dadsvGA8m9WNoVsbzkY=)
Twitter explains the new feature:
Think of a Lead Generation Card as a landing page within a Tweet. This landing page is streamlined to let users effortlessly express interest, but its simplicity also makes lead generation more efficient for you.
Best of all, you won’t need to change your existing lead generation workflow—you can feed lead data into your existing customer relationship management (CRM) system (e.g., salesforce.com).