Digest...

Reposting can hurt your SEO if done wrong

What I learned is that reposting your content on sites more authoritative than yours, even if you publish it first on your blog and have them link back, can cause a duplicate content penalty. We fixed this potential penalty problem by getting sites like Entrepreneur.com to use a rel=canonical.

When you republish your content on sites that do not use the rel=canonical, even if you link back to the original article, eventually you will get penalized. In this case, you have a few options:

1. Rewrite the content – you can rewrite your blog post and then publish it on these sites so that the content isn’t duplicate.
2. Talk to the site owner – there is no harm in asking the site owner or editor to add a rel=canonical. We did this with Entrepreneur Magazine, and they gladly added it to their site even though it required development work on their end.
3. Post the content on the other site only – sometimes it’s best to publish your highest quality posts on other people’s sites and not yours. You will get branding, a link back to your site, and maybe some sales. In most cases, the big sites want exclusivity, so you won’t be able to repurpose this content on your blog or other people’s blogs.

Don’t repost a portion of your blog post

Resposting the first paragraph of your blog post is fine, but when you start reposting a few paragraphs or more, you are asking for trouble.

↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓

Receive a FREE daily summary

of The Marketing Technology Alert HERE

↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑

Digest...

5 signs you may need automated content marketing workflows

#1 – Your organization has complex workflows

If you map out the steps it takes to create your top five content assets, and the number of tasks typically equals more than four per content type, it’s time to consider automated workflows.

#2 – You have multiple content and campaign types

Marketing organizations use an average of 13 content tactics. That doesn’t even include the number of campaigns, both outbound and inbound, running simultaneously. Automated workflows ensure each of these are developed and deployed in a unified and highly visible way.

#3  - You have a large network of collaborators

Automated workflows make it easier to track and manage all collaborators across their various roles and functions.

#4 – You have multiple distribution points

Without content to supply these channels, the investments are at risk of failing. Automated workflows tackle this problem by including each distribution point as a task. With content marketing software these distribution points are not only catalogued, but the content can be deployed to the channel directly from the platform.

#5 – You have extensive brand guidelines

Automated workflows enable brands to stay within the guidelines by making the corporate governance process part of the checklist. Automated workflows can save time and resources while enabling a better production process for content. And as content marketing becomes a centerpiece of marketing strategy’s worldwide, the forward-thinking organizations are putting workflows front and center.

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

Digest...

Managing a large content marketing team at scale, implementing more sophisticated content-driven experiences, and inventing novel ways to break through the noise are all aspects of content marketing that can be aided by technology.

The chief technologist role is an example of a new kind of hybrid professional known as a marketing technologist. Marketing technologists can be either tech-savvy marketers or marketing-savvy IT people. They can be either self-taught power users and hackers or formally trained computer scientists and IT managers. But they share an intuitive appreciation for how software works and are passionate about applying that knowledge in the service of brilliant marketing and remarkable customer experiences.

• As marketing departments turn into full-blown publishing units, they require new processes and systems to scale efficiently.

• Marketing technologists can help with orchestrating the delivery and tracking of content marketing programs through marketing automation platforms and more personalized customer experience management website platforms.

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

28% of marketers cite developing a content strategy as a problem. 31% need to improve quality. A full 78% need to get better at content ROI reporting. These aren't things you can just go out and buy. These are things you need a person -- and a person who knows how to use modern marketing tools and software -- to help figure out to create a more sophisticated content marketing program. (Incidentally, a lack of in-house expertise is cited as an obstacle to reaching goals by 26% of marketers, while a lack of integration is listed as an obstacle by 27%.) With the right people using the right tools, you'll be better equipped to secure more content marketing budget again next quarter.

If you're still having trouble deciding how to allocate your content marketing budget, consider mirroring how your peers have been spending it. Most marketers new to content marketing invest in a writer as their first hire, but investing expenditure in visual content -- videos, infographics, data visualizations, offer layouts -- is where 82% are spending a lot of their time.

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

Intermediate/ Digest...

If these five signs hit home, you’re ready for content marketing software.

Sign #1. Complex Workflows

Process is one of those potentially frustrating, but insanely important things that enterprise marketers deal with on a daily basis. You might hate it. You might geek out over it. But either way, process makes for more effective—meaning higher conversion rates and saving $12,000 per acquisition—content marketing.

Sign #2. Extensive Brand Guidelines

If you’re working in a regulated industry, you probably have a lot of legal guidelines you need to follow for each piece of content you produce. And regardless of industry, you should have a style guide to ensure consistency across content assets.

Sign #3. Vast Network of Contributors

If you have a lot of people involved in the content creation and approval process, then it’s worth looking into software to help manage these contributors and their individual tasks or deadlines. Usually, there’s someone who “owns” content in an organization.

Sign #4. Content Drives Critical Objectives

You know that marketing teams are responsible for meeting lead, opportunity, and revenue goals. Well, your content marketing team should be held accountable for those exact same goals. If they’re not, then how will you truly know that content is doing it’s job—driving revenue for your organization?

Sign #5. Content Variety and Scale

So if your organization is focused on producing some combination of videos, blogs, webinars, presentations, eBooks, interactive content, infographics, emails, social updates, etc., then you should take a look at software. Not only does it help you manage multiple content types and campaigns, but it also publishes content to your distribution channels (blog, CRM, marketing automation, Facebook, Twitter, SlideShare, YouTube, etc.) and pulls metrics from each.

____________________________________________________

► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).