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CMOs reallocate budgets, concentrating dollars on digital - Marketing Dive

CMOs reallocate budgets, concentrating dollars on digital - Marketing Dive | The MarTech Digest | Scoop.it
From www.marketingdive.com - August 26, 2015 8:20 PM
  • "Duke University's Fuqua School of Business conducted a survey on CMO spending that found marketing budgets are shifting to social media, mobile and analytics.
  • Spending on digital marketing is expected to increase 12.2% over the next year.
  • Meanwhile, spending on the social media channel averages just under 11% of current budgets and is expected to grow to 14% over the next year."


MarTech is the best tool available to bridge the gap between Sales and Marketing. 

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Is Your Business Ready For A Digital Acceleration Team? - Forrester

Is Your Business Ready For A Digital Acceleration Team? - Forrester | The MarTech Digest | Scoop.it
From blogs.forrester.com - April 19, 2015 4:31 PM

MarTech is the New Black. Get fashionable. Contact us to see how.

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Convincing Skeptical Employees to Adopt New Technology - HBR

Convincing Skeptical Employees to Adopt New Technology - HBR | The MarTech Digest | Scoop.it
From hbr.org - March 19, 2015 8:26 PM

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

Joemktg's insight:

Outside of CRM, I cannot think of any MarTech application that requires a company-wide roll-out. Regardless, the only point that stands out as new is the effort to build the technology into daily routines (smart).

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IT May Be The Key Ingredient To Your Next Successful Marketing Campaign - CMO.com

IT May Be The Key Ingredient To Your Next Successful Marketing Campaign - CMO.com | The MarTech Digest | Scoop.it
From www.cmo.com - March 5, 2015 6:04 PM

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

Joemktg's insight:

Tread carefully, peeps. It's a dog-eat-dog world, and you don't want another dog to eat your lunch.

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