Good points here than also reinforce good email marketing in general. Making it easy for your recipients to take action can be simply done by making a CTA button appear at the top of the page, on a graphic or on the bottom. Don't let them hunt and peck to figure out what to do- guide them. HubSpot has great tools for this that you can track along the way.

The article 4 Best Practices for Mobile Email Marketing describes four things companies should be mindful of when creating marketing emails. The core message of the article is that if a company is not designing email for mobile devices, they are missing out on great opportunities. The first point or method the author recommends is to create the emails tailored to mobile devices. It then breaks down how to create and write the email so that it doesn’t look like spam or an ordinary email. The next tip the author lists is for companies to remember that users tap and swipe on their mobile devices, not click. It goes into detail saying how to make the email more tap friendly. The third tip is to optimize the layout and graphics for mobile. Using large photos and a single-column layout are mobile friendly. The fourth tip the author recommends is to use leverage responsive design. This tip is saying that an email should be adaptable to any device it’s being read on – so it should convert to mobile or desktop viewing layout depending on where it is opened.

I believe this article makes some excellent points for businesses to follow in order to maximize their reach to consumers, and in turn, generate more profit. Mobile is the way of the future, so businesses should really adapt to mobile marketing to keep up with the times. 

-Jeff G

Mobile marketing has been consistently growing over the last several years. It is important to get your readers attention and have them open up the email. In the first best practice, "pass the gauntlet of mobile email viewing", it is important that the from line, subject line, preview pane, viewport, and scrolling view are all simple and easy for the reader as well as catching to ensure they read the entire email. The second practice, "Remember that users tap and swipe, not click", email viewers are on a mobile device and are using their fingers and not a mouse to view the information. Since they are viewing it off a mobile device it is important to keep links in the middle of the screen so they don't have to swipe through the screen. The third practice, " Optimize your layout and graphics for mobile", is key because you want the viewer to have an easy time understanding the point of your message. Having large fonts and an easy layout will make for a simple and easier understanding. Lastly, "leverage responsive design", responsive design helps the layout become more readable and useable on any screen the reader is using. It allows for the message to be consistent and flowing. I think these tips are very helpful for a business that is new to the mobile marketing game. If they follow these four easy steps, they are likely to have their emails read and even have viewers tap on their links provided.