Today’s digests of curated articles summarized for your quick review: 

• Bypass Branding No More: Why It Matters More than Ever For Today's Customer-Centric B2B Marketer - Forrester
• Four Use Cases of Machine Learning in Marketing - MarTech Advisor
• How Performance Creative Can Lift Your Digital Marketing ROI - Chiefmarketer
• 25 Top Collaboration Tools to Power Your Marketing Team - Wrike
• The Number One Thing Every Marketer Must Do Better: Knowing Your Product - Forbes
• Why You Should Use LinkedIn’s Matched Audiences | HigherVisibility
• What are the Business Implications of GDPR? - TechTarget
• GDPR Puts Response at Center Stage for All Companies - InformationWeek
• The shift away from bimodal is already happening and CIOs need to get on board -- fast | ZDNet
• [FREE] Facebook Audience Targeting & Content Performance - CPC Strategy
• Master LinkedIn's New Lead Generation Forms in 10 Easy Steps - TopRank Blog
• See ALL Top Curated Marketing Technology Articles here.

Today’s digests of curated articles summarized for your quick review: 

• When People Don’t Trust Algorithms - MIT Sloan Management Review
• Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications Instead - MarketingProfs
• The Marketing and Advertising Hiring Climate - MarketingProfs
• What's Trending in CRM: 3 Forward-Thinking Platforms You Can Try Out Today - Capterra
• How to Implement a Cheap Growth Marketing Stack | Recomazing
• How Are Marketers Measuring Ad Effectiveness? Very Few Through Attribution Modeling - Marketing Charts
• CMO-CIO relationship – the key to successful marketing strategies is personalisation not segmentation - The Drum
• The Rise of the Event Technology Stack - eMarketer
• How Will AI Affect Marketing Efforts? - eMarketer
• B2B Pipeline Marketing: An Account-Based Approach Results In Better Leads And Sales Team Alignment - Forbes
• The Comprehensive Guide to Online Advertising Costs | WordStream
• Don’t Chase The Benchmark Mirage - Forrester
• MarTech: Making Marketers More Independent - MarTech Advisor
• The Benefits of Integrated Client-Facing and Marketing Technology - Wealth Management
• See ALL Top Curated Marketing Technology Articles here.

Today’s digests of curated articles summarized for your quick review: 

• The Role Of AI In The Future Of Marketing - Digitalist
• Your MarTech Silos Are Slowly Killing Your Company (And What To Do About It) - Forbes
• Marketing Technologies Abundant; AI Use to Rise - MarketingCharts
• The Promise of Marketing Automation Has Always Been AI - Hacker Noon
• Omnichannel Integration as a Marketing Stack Strategy - DM News
• When Algos Play the Marketing Game - Gartner
• What do marketers think about blockchain? - Marketing Tech News
• Most marketers understands what sales need from them - Smart Insights
  
• See ALL Top Curated Marketing Technology Articles here.

Just to reiterate: my search for articles will move more towards the management of the stack as opposed to the output from the stack, and the resulting gap between Marketing and IT.

As always, I welcome your input: joe@marketingio.com.

Today’s digests of curated articles summarized for your quick review: 

• Can Systems Thinking Help You Think Like a CMO and Drive Marketing Innovation? - Skyword
• 7 great open source tools to power your marketing stack - Opensource.com
• Enterprise SEO Platforms: A Marketer’s Guide - Digital Marketing Depot
• Your chatbot lacks empathy, and that’s a problem - VentureBeat
• The Forrester Sales Force Automation Wave Marks A New Era In Sales Technology - Forrester
• Victim Blaming Won't Stop Global Ransomware Attacks - Forrester
• More Marketers Look to AI to Help Develop Content Marketing Strategies - eMarketer
• Marketing Automation with HubSpot - Lynda
• Salesforce, Hubspot and Other ‘Verbs’ That Are Cloud Winners, Per SunTrust - Barron's
• Salesforce adds natural language support to its AI services for developers - VentureBeat
• See ALL Top Curated Marketing Technology Articles here.

I’m going to change things up a bit…

For the past 5 years, this Digest has been all about marketing technology and its use to drive business, and the scooped articles have been about this lead gen technique, that growth hack, this took, that announcement, etc.

It’s been getting kinda repetitive, and we’re at a point where we need to shift our focus towards the bigger issue around marketing technology: it’s management. That’s the vital issue today. With over 7000 martech applications, the question is how to manage the whole magilla especially in light of predictive, AI and other advancing technologies.

So my search for articles will move more towards the management of the stack as opposed to the output from the stack, and the resulting gap between Marketing and IT.

As always, I welcome your input: joe@marketingio.com.

Today’s digests of curated articles summarized for your quick review: 

• How Artificial Intelligence Makes Lead Generation Smarter - MarTech Advisor
• Marketing Automation: Five Things You're Getting Wrong (And What To Do Instead) - Forbes
• How to Build a B2B Marketing Team - Webbiquity
• The Rise of the Chief Marketing Technologist - Which 50
• SugarCRM Brings Relationship Intelligence to CRM App - IT Business Edge
• The Most Effective Content Marketing Tool Your Strategy May Be Missing - Forbes
• The Analytics Understanding-Activation Gap: Why Marketers Struggle To Leverage Predictive Analytics - Forbes
  
• See ALL Top Curated Marketing Technology Articles here

Today’s digests of curated articles summarized for your quick review: 

• Make it Matter: Strategically Tackling Marketing Ops | CustomerThink
• How To Prevent Chief Marketing Officer Failure - Forbes
• Martech's Fables of Abundance - Gartner
• How to turn marketing efficiency into growth | McKinsey & Company
• An email personalisation planning template (with brand examples) - Econsultancy
• What is GraphQL and why should you care? The future of APIs - Enterprise Irregulars
• SaaS Sales Technology Trends: A Predictive Look Into The Future - Sales Hacker
• A guide to getting started on using hashtags on LinkedIn - Biznology
• The Marketing Automation Software with the Highest Rated Results According to G2 Crowd Summer 2017 Rankings
• Worldwide and U.S. Digital Strategy and Agency Services Forecast, 2017–2021 - IDC
• CabinetM Exceeds 7,000 Products in Its Industry-Leading Marketing Technology Database
• Salesforce’s chief scientist says AI winters are over - VentureBeat
• HubSpot CRM Integrates With LinkedIn Sales Navigator - MarTech Advisor
• Infographic: Fundamentals of Facebook Marketing - Online Marketing Institute
• See ALL Top Curated Marketing Technology Articles here.

Today’s digests of curated articles summarized for your quick review: 

• Sales Operations is a Force Multiplier | SiriusDecisions
• 10 Things You Can Do With an Explainer Video (And Why You Should Do Them) - MarketingProfs
• Systems Integrators Are Delivering What Vendors Still Can't - eMarketer
• Is Content Curation Good for SEO? 11 Examples That Prove So! - Cognitive SEO
• How to Get 67% More Revenue Opportunities Using LinkedIn and Not Just Leads That Go Nowhere | Marketing Insider Group
• Facebook Ads and Metrics: New Research for Marketers : Social Media Examiner
• The Definitive WordPress Cheat Sheet - Social Media Explorer
• TwentyThree Integrates with HubSpot to Bring Video and Marketing Automation Together - Martech Series
• How to Use Hashtags to Increase Your Online Presence - CrazyEgg
  
• See ALL Top Curated Marketing Technology Articles here.

Today’s digests of curated articles summarized for your quick review: 

• What CMOs Need to Know About Sales & Marketing Ops - Chiefmarketer
• 5 Lessons We’ve Learned Along the Way Implementing Marketing Automation - CMSwire
• The precarious predicament of point solutions - MarketingTechNews
• 4 little-known factors influencing your ROI - CIO.com
• Are CMOs The New Owner Of The Data And Technology Around Which Companies Should Organize? - Oracle
• KickFire Launches Account Watchlist To Optimize ABM Strategies - Demand Gen Report
• Sprout Social launches Twitter bot builder - VentureBeat
• Announcing Crunchbase for Salesforce - Crunchbase
  
• See ALL Top Curated Marketing Technology Articles here.

Today’s digests of curated articles summarized for your quick review: 

• Considering AI for Business? Here Are 4 Fundamentals to Start - InformationWeek
• Nine Critical Issues to Consider Before You Buy Marketing Software - MarketingProfs
• Machine Learning Is Helping Martech Lead the AI Revolution - AdAge
• Google Analytics For CRO: 12 Reports To Find Leaks In Your Funnel - KlientBoost
• A Big Data Cheat Sheet: From Narrow AI to General AI - Stats and Bots
• Google Says: Here's What To Look For In An SEO Firm - Forbes
• SEO: The missing piece in brand protection - Search Engine Land
• Hootsuite Unveils 'Amplify for Selling' to Nurture Sales Pipeline using Social Insights - MarTech Series
• How to Make Your Blog Posts Generate Serious Leads | Marketing Insider Group
• Thought Leadership Significantly Impacts B2B Buying - Chiefmarketer
  
• See ALL Top Curated Marketing Technology Articles here.

Today’s digests of curated articles summarized for your quick review: 

• Making Sense of the 2017 Marketing Technology Landscape | CustomerThink
• Customer Experience and Quality are the Same Thing - MarTech Advisor
• How to Create SEO Friendly URLs - Neil Patel
• Tools for Making Machine Learning Easier and Smoother - Data-Informed
• Will AI Eventually Take Over The Content Marketing Industry? - Forbes
• 5 massive SEO and content shifts you need to master right now - Search Engine Land
• New Tech Friends on the Marketing Block - CMI
• Why Most B2B Social Media Programs Fail to Generate Real Leads - Biznology
• Salesforce makes Einstein a bit smarter in its Commerce Cloud - Marketing Land
• HubSpot vs. Pardot: A Marketing Automation Melee - Fox Business
• How to create a powerful marketing technology stack [Infographic] - Smart Insights
• Five Reasons to Include Video in Your Marketing Strategy [Infographic] - Webbiquity

See ALL Top Curated Marketing Technology Articles here.

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