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The MarTech Digest
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A 2015 survey of more than 100 advertisers by the Interactive Advertising Bureau and the Winterberry Group found that only 34.8% of respondents in the survey said they have used data to help grow revenues. That’s about half the number that said growing revenues was one of the three most important objectives of using audience data.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
Cashing in on Data Capital is coming. What will drive it? The right tools. 
SEGUIN Marine's curator insight,
March 10, 2016 5:41 AM
Cashing in on Data Capital is coming. What will drive it? The right tools.
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From
ascend2
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
Excellent collection of charts for your perusal.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
There's more to the Executive Summary when you click through. The full report is here (but you need to register to receive it): http://www.winterberrygroup.com/our-insights/global-review-data-driven-marketing-and-advertising-2015##
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Being aware of the bleeding edge of technology is important, being a slave to it, as a marketer can be paralyzing. marketingIO: One Source for All Marketing Technology Challenges. See our solutions. #MarTech #DigitalMarketing
Marteq's insight:
Data will kill the competition. Not using data will kill your strategies.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
Can't have a DDM strategy without high quality data.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
I normally do not scoop predictions, but this one is excellent.
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With this eBook, learn what technology supports a data-driven strategy and how marketing attribution drives a holistic view of your overall marketing ecosystem. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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"These mistakes are all too common:
Suffering from MarTech FOMO? We’ve got the cure.
Marteq's insight:
And not defining what is meant by data-driven marketing, and using that definition as a beacon.
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iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.
Marteq's insight:
Click through for details on each, if needed. Decent rules for the road.
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From
www
iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.
Jamie Dela Torre's curator insight,
May 19, 2015 7:28 PM
Very educational content. Love it! Please check my coach here! http://bit.ly/1O6d2Yq
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iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.
Marteq's insight:
Data Governance is often overlooked, and just as much a critical part of the whole management process as anything else. And it's more than "look don't touch."
Jeff Oskin's curator insight,
May 11, 2015 8:00 AM
In depth article from My Customer examining data as an important piece to your marketing strategy. Understanding that data is key and that your organization should strive for accurate data will lead you down the road of better marketing success.
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MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.
Marteq's insight:
Jeez, they are very cool vendor offerings. NOTE: CivicScience is in Pittsburgh, not Philly.
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Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.
Marteq's insight:
Use of micro-segmentation completely eliminates the need for personas and predictive. It's one or the other, not belt and suspenders.
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From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.
Marteq's insight:
Note the last paragraph: that's how you get it done!
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Marteq's insight:
iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.
paul babicki's curator insight,
March 11, 2015 9:33 PM
http://netiquetteiq.blogspot.com www.tabula Rosa Systems for the best IT products 
Yoselin Gonzales's curator insight,
March 15, 2015 3:58 PM
En marketing hay que estar actualizados en cada aplicación o pagina que nos ayude a llegar a la gente que nos interesa, la tecnología va avanzando y depende mucho las personas a quienes nos vamos a dirigir para saber que aplicación utilizar, en mi opinión si vamos a vender algo es mejor estar actualizados.
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► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
Marteq's insight:
If you needed to pick one and only one, then look to tying marketing results to business results. It's treacherous waters, but if done correctly, your spending and your management will be well admired.
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In the report, "Data Driven and Digitally Savvy: The Rise of the New Marketing Organization", released by Turn and Forbes Insight, it is revealed that nearly three-quarters (74%) of marketers achieved the advantage in customer loyalty and engagement through data-driven marketing while less than a quarter (24%) achieved similar results through the limited use of data. ► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
The evidence continues to build regarding data-driven marketing. You can download the report here: http://pages.turn.com/Forbes-Sixth-Sense_LP
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Digest... DON'T let fear or uncertainty stop you from starting today. DO learn the languages of analytics. DO combine your data with other data sets. DON'T think you can do it alone. DON'T expect the data to tell you everything you need to know about your customers. DO augment your data-driven insights via other types of intelligence such as qualitative and/or contextual research. DO tear down the walls to collaborate. DON'T forget it's a work in progress. DO be flexible. DON'T use the past to hold back future decisions. DO make data your friend not your enemy.
► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
DO deploy the assistance of IT. DON'T think you can do this on your own.
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Almost half of marketers report significant pressure to be more data-driven in their efforts, according to a recent report from Teradata, with this aligning with other research similarly showing that marketers are under pressure to become more analytic. The Teradata survey, fielded late last year among more than 1,500 marketers worldwide, also found that 87% consider data the most underutilized asset in marketing organizations, almost double the share (46%) feeling that way a year earlier. With a majority of respondents ascribed benefits to data-driven marketing such as more accurate (67%) and faster (59%) decisions, the study notes that marketers are currently most able to fully leverage insights from data for customer acquisition and retention (53%) and to prove marketing effectiveness by measuring outcomes and ROI (45%). ► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
#3 from the top will drive everything else.
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Marteq's insight:
In the world of B2B, with the dataset relatively small vs. B2C, there is very little blocking the CMO to achieving true personalization and 1:1.
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Marteq's insight:
Most likely, your opportunity for 2015 has passed by. However, think 2016 and what you need to do NOW to prepare for that budget: get your measurements, metrics, tracking in place today!
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Marteq's insight:
If you need an understanding of not only data management platforms, but the management of data within the marketing realm, then this is THE article to read.
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![7 Data-Backed Tips for Sending Better Emails [Infographic] - HubSpot | The MarTech Digest | Scoop.it](https://img.scoop.it/RNeJa0GUooTczz7x9T0ELfL6dadsvGA8m9WNoVsbzkY=)
I should take O/U bets on when this will get to 50%.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions. #MarTech #DigitalMarketing