More intelligence is flying into the marketing realm. FYI.
Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
The MarTech Digest
563.7K views |
+3 today
 Your new post is loading...
Scoop.it!
![The Dynamic Duo - Marketing Automation and CRM Platforms [Infographic] - B2B Infographics | The MarTech Digest | Scoop.it](https://img.scoop.it/mnn_Eq27R4BS7TeoOxzeQfL6dadsvGA8m9WNoVsbzkY=)
From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us. 
Scoop.it!
► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
Joemktg's insight:
Yes, choose the solution that is right-sized, but right-sized 2-3 years down the road. Project well, and you'll be in great shape.
BuyGuide's curator insight,
February 18, 2015 10:40 AM
We've been discussing CRM "Commoditization" and the problem of CRM "overkill" with quite a few clients recently This blog post sheds more light on both topics.
Scoop.it!
Joemktg's insight:
Governance is paramount! Without it, the damn thing gets completely out of control real fast. So as a part of your implementation, be sure to document your governance.
Scoop.it!
Joemktg's insight:
Regarding #4: that ain't a trend. That's just plain 'ol reality.
Scoop.it!
Atlanta-based Engage.cx thinks it has a better way to keep customers happy — and it has just scored $2.9 million to try. ► Receive a FREE daily summary of The Marketing Technology Alert ◄
Joemktg's insight:
FYI, in case you're ready to make a move to another system.
Scoop.it!
Joemktg's insight:
After how many years, this is still happening. I suppose I should expect the same for marketing automation.
Scoop.it!
The predicts report provides insight into how IT leaders can boost the adoption of sales force automation through mobility and gain a competitive advantage through predictive analytics. Prioritize mobility first in SFA deployments, leverage predictive analytics for sales managers and salespeople, and apply crowdsourcing to sales compensation. The report also included a number of key findings in each of these areas. ► Receive a FREE daily summary of The Marketing Technology Alert ◄
Joemktg's insight:
Yet again Predictive rears its wonderful head. It's not the answer for every question, but it's a great starting point.
Scoop.it!
Digest... For businesses looking for a single tool to integrate CRM and marketing automation, the following software have proven successful at bridging the connection:
1. Salesforce: Salesforce is now focusing on their Marketing Cloud which incorporates ExactTarget and Pardot to bring much of this functionality into one single solution. Other marketing automation parters listed in the Salesforce AppExchange include Silverpop, Salesfusion, Act-On, Sales Genius, CallidusCloud, Manticore and MarkesBridge.
2. NetSuite: Marketing automation partners listed in Netsuite SuiteApp include Callidus Cloud and Silverpop.
3. Microsoft Dynamics CRM: Marketing automation partners listed include Marketo, ClickDimensions, CoreMotives, and Target 360.
4. SugarCRM: Marketing automation partners listed on their website include Marketo, Act-On, Net-Results, and eTrigue.
► Receive a FREE daily summary of The Marketing Technology Alert ◄
Joemktg's insight:
Odds are that your desired MAP integrates with your CRM, esp. SFDC. Cripes: almost everything integrates with SFDC. When IOT hits SFDC, my blender will be integrated.
nubit's curator insight,
December 5, 2014 6:21 AM
Los CRMS más potentes del mercado han sabido ver por qué es tan importante al automatización e integración del marketing en su herramienta.
Scoop.it!
Here's the secret, ► Receive a FREE daily summary of The Marketing Technology Alert ◄
Joemktg's insight:
This is the topline observation from their report "Better Customer Relationships Require Trusted Data". It's an interesting approach should you want to blow up the whole damn thing and start from scratch. Outside of that? Keep your data clean, define your processes, train your staff.
Scoop.it!
Rather than focus on just listing out all of a person’s contacts, Contactually specializes in ensuring that the person stays in touch with the most important contacts. It’s possible to set reminders to reach out, and Contactually provides tools like email templates and article-sharing plugins to help people communicate relevant content to their contacts, in order to get the best possible outcome.
Receive a FREE daily summary of The Marketing Technology Alert HERE ↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑
Joemktg's insight:
FYI.
Scoop.it!
To start leveraging your CRM data, take these key steps.
Receive a FREE daily summary of The Marketing Technology Alert HERE ↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑
Joemktg's insight:
See step #3? Predictive takes that much further. In fact, predictive takes all 4 steps much further. So the moral of the story? Find a predictive engine (or wait until one is fully integrated with your CRM).
Scoop.it!
Digest... We have to give customer-facing resources the tools that make it easier for [Sales] to sell. They need deeply capable applications that combines functionality with process in a way that matches the way that they already already work. And they need accurate, timely data so they don’t have to work in multiple systems and don’t have to guess about which system holds the best source of truth. Only with these steps will the SFA be meaningful to how they work.
When that occurs, SFA usage and data accuracy increases. And when that milestone is reached, managers finally get the insight into sales performance that they need to be effective.
Receive a FREE daily summary of The Marketing Technology Alert. Subscribe here: goo.gl/xSjgGT (your privacy is protected). ˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄
Joemktg's insight:
It's the secret sauce for SFA, CRM or anything that requires Sales execution. That and a change in the comp plan.
Scoop.it!
How the use of Cloud 2.0 technology can affect the implementation of CRM solutions for business
___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Scoop.it!
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Scoop.it!
Digest... HubSpot, the IPO-bound company that makes marketing software that runs in the cloud, expanded into two new lines of business today.
Today it added two new product lines — one is a customer-relationship management (CRM) application, and the other it calls a sales acceleration application.
HubSpot is going after companies that Salesforce and other CRM vendors tend to overlook. He called it the “mid-market,” or companies with 20 to 2,000 employees. A CRM add-on has been HubSpot’s most-requested addition from its 12000 customers. As for the sales acceleration part, HubSpot has changed the name of an existing tool called Signals, which debuted last year, to Sidekick. The basic point of Sidekick is to let you know when a potential sales lead is “engaging,” which is a fancy of way of saying checking out your stuff.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Joemktg's insight:
More tail wagging dog activities. It makes perfect sense to provide additional functionality to its client base as a pure-response to basic client research/client demands. How this will impact its relationship with SFDC is another matter. Is HubSpot at Dreamforce next month?
Scoop.it!
Digest... Personas are simple statements that convey the point-of-view of a customer architype. They describe the customer’s most common functions and interactions with your organzation, defined from their perspective.
Personas have the following advantages: -- > Makes the abstract concrete. Budget requests and project initiation documents often describe business processes and business benefits in abstractions that the system’s beneficiaries don’t relate to. Personas put the processes in terms that they care about. -- > Forces you to abstract your sales roles into meaningful groupings, thus avoiding writing unproductive outlier use cases. Provides an anchor point of minimum success criteria, against which all subsequent development can be -- > measured. -- > Captures the most important pain points or inefficiences in current processes and systems.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Joemktg's insight:
Interesting application of persona building, and makes perfect sense.
Scoop.it!
Digest... 1) Align your CRM strategy with your customer experience strategy.
2) Focus CRM outcomes on revenue uplift, not operational efficiencies. Don't focus on intricate cost-based justifications for CRM - focus on business outcomes which quantify the value of driving higher levels of revenue and company profitability through winning, serving, and retaining customers and enabling the workforce to be more productive and aligned to customer strategies.
3) Leverage CRM to support the end-to-end customer journey. Customers are increasingly impatient as they engage with companies. They want to use multiple communication channels and touchpoints in the course of a single interaction, and not have to repeat their situation every time they switch channels.
4) Deeply personalize engagement. Customer experiences must be deeply personalized, based on explicit and implicit feedback about customer needs and preferences, and must be delivered in the moment, taking into account a person’s current state and location.
5) Extend CRM by leveraging integrations. Welcome to the Internet of Things. With modern services and standardized APIs, it's easy to use lighter-weight CRM solutions, or best-in-breed applications, allowing organizations to purchase just what they need and integrate it into a larger technology ecosystem, rather than trying to purchase a massive application that covers every eventuality.
6) Engage users simply. CRM success demands role-based, simplified user interfaces. User experiences should be task-based and map to common processes, which proactively display relevant information such as the products that the customer owns, the services they subscribe to, and what customer tier they’re in.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Joemktg's insight:
It really is CRM 2.0, especially as the centerpiece of the marketing cloud. It's about revenue generation and an improved CX.
Scoop.it!
From
pando
Digest... Voxa started by simply syncing user emails and CRM, thereby ensuring that every communication be it inbound or outbound, desktop, Web, or mobile is synced with client records. This satisfies the desire of sales managers seeking transparency into the activities of their street soldiers, while alleviating the record-keeping burden.
Today, however, the company upped the ante with the addition of a natural language processing engine that allows user to automate even more day to day administrative tasks. For example, users can setup Voxa to create follow-up reminders automatically every time a sent email includes colloquial phrases like “circle back,” “talk to you next week,” or “ping you then.”
“We’re trying to eliminate the monkey work,” Cook says. “Data entry can triple the amount of time individual salespeople spend. And this can be translated not just to Salesforce but to any software platform.”
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Joemktg's insight:
This is very cool. Doubt that it could make significant headway, but very cool.
Scoop.it!
Our SiriusView: Sales Force Automation 2014 report evaluates five leading vendors within the b-to-b sales force automation space. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Joemktg's insight:
There are your five vendors: no surprises there. Don't forget about Sirius' Summit 2014.
Scoop.it!
Basic/ Digest... Last month, Gartner said it right out loud: "Customer Relationship Management is Cool." This month it's following that up with data that shows the global CRM market is worth $20.4 billion. The research also shows Salesforce is the single biggest player in the space. However, there is also good news for SAP — which remains the second biggest player, as well as Microsoft. While Microsoft only accounts for around 7 percent of the market, it grew a staggering 22.8 percent year-over-year and is heading toward a much, much bigger piece of the pie.
[Helping drive the growth] is the fact that CRM is seen as a key element in developing effective customer experience strategies and, as result, will be one of the principal IT investment areas in the enterprise as companies battle to remain competitive.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Joemktg's insight:
Could MAS also be seen as a key element in developing effective customer experience strategies? You could absolutely make an argument.
Scoop.it!
![The Best CRM: New vs Old [INFOGRAPHIC] - Salesforce | #TheMarketingTechAlert | The MarTech Digest | Scoop.it](https://img.scoop.it/ysGY_8UHkIEwS1ufg5d48vL6dadsvGA8m9WNoVsbzkY=)
____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Scoop.it!
Advanced/ Digest... Trend 1: Companies Strive To Be Experience Driven. In 2014, we predict that an increasing number of organizations will adopt a more-disciplined approach to customer experience transformation. Trend 2: Enterprises Will Embrace Tools That Create An Outside-In Perspective. Requires understanding customers' deep needs, viewing interactions from the customer's perspective, and socializing customer insights . Trend 3: More Organizations Will Become Digital Disruptors. Digital disruption occurs any time a company uses digital tools or platforms to deliver better product experiences to customers in less time and for less money. Trend 4: The Mobile Mind Shift Will Force CRM To Evolve Quickly. Mobile CRM solution support will continue to rapidly evolve, and every CRM vendor has a mobile offering. Trend 5: Big Data Will Turn Into Customer Insight. We expect more organizations to ramp up their efforts to turn big data into business insights. Trend 6: Social Will Connect At All Stages Of The Customer Life Cycle. We predict that more companies will use a strategic approach, such as Forrester's approach, to leverage social technologies across all stages of the customer life cycle. Trend 7: Rapid Adoption Of CRM SaaS Solutions Will Continue. SaaS CRM deployments are here to stay, with over 70% of enterprises of all sizes having deployed all or some CRM, or planning to deploy CRM as a SaaS solution. Trend 8: More Companies Will Aspire To Become Agile Enterprises. In 2014, we expect to see more companies to break down these technology, process, and organizational barriers to become more agile, and as a result, more competitive. Trend 9: Marketing Leaders Will Put Customer Insights To Use. Most companies treat marketing technology as a set of tools to buy and use rather than as a core competency to exploit. Marketers gather a great amount of data that can yield insights which can be leveraged across the organization. In 2014, we predict that this data will be used to enhance contextual marketing programs for greater personalization. Trend 10: Enterprise Will Support Employees To Embrace New Technologies. We predict that more organizations will apply the lessons learned from past failures to successfully deploy CRM technologies in 2014.
___________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!
► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Joemktg's insight:
You could almost substitute MAS for CRM and see the forthcoming trends on the marketing side. But at the end of the day, CRM is the tail that wags the company dog.
ONDiGO Mobile CRM's curator insight,
August 25, 2014 11:21 AM
That is exactly what we are doing here at ONDiGO! 100% mobile-first! #bigdatainsights #mobilecrm
Scoop.it!
We've put together this top 10 index of CRM services that are innovative, accessible, and validated by the market. Basic/ Digest... Sure, CRM isn’t the sexiest software market, but it’s an extremely valuable one: Gartner predicts it’ll be worth $36.5 billion worldwide by 2017. And it’s important that companies know which CRM solution to choose; a system with a million and one features that nobody can figure out or wants to use is useless. That’s why we’ve put together this top 10 index of CRM offerings. Services on this list should be: -- > Innovative -- > Accessible -- > Validated by the market
Salesforce Microsoft Dynamics CRM Oracle Sales Cloud SugarCRM Workbooks CRM Insightly Nimble Zoho CRM NetSuite CRM Veeva CRM
___________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!
► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox: http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Joemktg's insight:
Always nice to get a refresh on a rapidly changing market category.
|
|
iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.