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Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it. Especially with large enterprises the hiatus that is left between blue sky thinking and operational reality is arguably larger than the shock of a Trump news conference. In a time where brands often say “Influencer Relations is a core part of our strategy” and “we have not engaged with influencers yet” in the same sentence, something needs to change.
Via Pantelis Chiotellis, malek
