Content Marketing is a skill set every online marketer should have in 2013. There is mounting evidence social signals are beginning to influence the SERPs
Via Jeffrey Lapin, Jonathan Ginsberg, Neil Ferree
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I think it is fair to say that an individual writer's authority profile will eventually have more influence on search position that links and on-page factors.
Unless you read these Content Marketing Planning Guides your processes will be probably need fine tuning more than if you did read these guides.
Here is an article that outlines the 7 steps to this DiY Content Marketing System. Each of these processes need to be addressed before you try and launch your Content Marketing strategy.