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Mobile Business Strategies – The way forward for your business http://su.pr/1wTZjE ; #CMO #B2B #mktg #socbiz #cmo #cco #tech bizchat
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Much has been made of the success of Louis C.K.’s self-released video special, but Jessica Lee examines it as a social media marketing campaign, chalking his success up to one ingredient that’s often missing in marketing: trust.
Comedian Louis C.K. recently self-released a video of his stand-up special, “Live at the Beacon Theater,” for $5 online. He personally paid for the production costs up front in an experiment to see if this was a cheaper, more efficient, and less restrictive method of getting his content to his fans. In doing so, he cut out paying the middlemen — including the marketing team — and avoided the red tape of working with studio executives.
In twelve days, Louis C.K. earned more than $1 million from people downloading the special — far more than the $170,000 it cost to produce the video. Louis C.K. gave his thoughts in a post on his site:
“I would have been paid [less than $200,000] by a large company to simply perform the show and let them sell it to you, but they would have charged you about $20 for the video … This way, you only paid $5, you can use the video any way you want.”... Via Martin Gysler 
Team Blue Striped Tigers's curator insight,
April 12, 2016 2:41 AM
Louis C.K's online marketing lessons: Build relationships, work toward long-term relationships with your customers, create a reasonable price, and read up on the Stop Online Piracy Act. But really, honesty is the best strategy.
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If you’ve recently launched your job search, you likely know about the importance of networking to uncover opportunities. But can you name any specific steps you’ve taken to grow and connect with your network? Or do you answer that question by saying something half-hearted, like: “Well, I called a few people to let them know I’m looking, and asked if they knew about any openings.”
Networking should be a fully integrated component in the life of every business person. It will lead to stronger contacts and friendships that can help in every aspect of your work. And during the early stages of job hunting, networking for information about career opportunities should become your primary interest and given more attention than any other aspect of your search. It isn’t until you start interviewing that networking can take a smaller, but still critical role... Via Martin Gysler |
