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Why did people donate to help a kid who made a cardboard game arcade? How did a game show boost the sales of IBM? Andrew Davis explains how great storytelling boosts ROI. Via Jeff Domansky 
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Looking to plan an earned media strategy? Here are 7 essential questions that you need to answer. Earned media strategies are the bread and butter of effective content promotion, and creating and promoting a successful piece of content comes with a lot of work. If you fail to construct a solid strategy, your content may miss the mark—and more importantly, it may miss your audience all together. But how can you be sure you’ve built a foolproof strategy? Before working on your next campaign, ask yourself these seven questions.... Via Jeff Domansky
Jeff Domansky's curator insight,
April 30, 2014 2:04 AM
Valuable tips for PR and marketing strategists.
Scoop.it!
Company blogs have so much potential. Businesses can use these platforms for a range of purposes, from developing a reputation as an industry thought leader, to engaging with customers and building brand loyalty. One of the most difficult aspects of running a good company blog is generating the right kind of content. Posts need to be consistently interesting and innovative, remaining on-brand without resorting to generic sales-speak. Here are three top corporate blogs you can learn from.... Via Jeff Domansky
Jeff Domansky's curator insight,
March 10, 2014 9:53 AM
Great blogging lessons from Marriott, Virgin Atlantic and Instagram. |
Curated by robosheauk
Award-winning advertising junkie. Subtly charming zombie aficionado. Movie buff. Coffee scholar. Web Trailblazer #socialmedia #socialmarketing
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Content marketing should always start with the story. And the results can be sales.