Transmedia: Storytelling for the Digital Age

Jessica Hullinger:  "With more than 40,000 new apps released into the App Store each month, landing one of those coveted top spots is no accident."

Rae Votta:  "The series follows a college student who lives her life according to classic novels, played out through vlog-style videos, various social media sites, and a podcast series. Transmedia—storytelling thrown at users across varying mediums—continues to evolve but often it's difficult for new viewers to engage wholly in the narrative experience."

Sarah Kessler:  '"The video app is no longer all about sharing. "It's more like the entertainment industry," Jason Mante, Vine's head of UX, tells us.'

Matt Adams:  "Part game, drama and self-help quiz, this app from artists’ group Blast Theory sees users interact with curious but dangerous divorcee Karen".

Stuart Dredge:  "But a growing number of developers are thinking hard about how they present gender, race and socio-economic differences".

John Brownlee:  "Think Disney's 12 Principles of Animation was only for animators? Think again."

Jameel Khalfan:  "When Apple launched the iPhone in 2007, the world was immediately changed forever and the web gave way to apps as the leading way people absorbed content" ...

Tom Cheredar:  "With the growing number of digital distractions vying for the attention of your kids, reading books might seem far less appealing. Interactive books can bridge the gap, and some of them are having real success."

Paula Bernstein:  "Usually moviegoers are instructed to turn off their smartphones while watching a film, but with "App," the new Dutch thriller directed by Bobby Boermans, viewers are encouraged to keep their phones on in order to experience the second-screen content."

Rob Rich:  "Haunting Melissa is an impressive piece of tech, and it's plenty scary to boot! But the creators of this iOS ghost story have even more in store for us."

Susan Karlin:  "Top game world talent director Keith Arem has helped propel games like Call of Duty to global blockblusters. Now he’s poised to turn his studio, PCB Productions, into a transmedia provider of interactive content to TV, films, games, and films--beginning with an interactive app that spills into the real world."

Gillian Shaw:  "Paul Pattison and Luke Minaker knew they were onto something when they got an email from the mother of a nine-year-old who read the first instalment of their interactive story, Weirdwood Manor" ...

Catherine Turner:   "The world of celebrity is changing, with digital and social media increasingly important to celebrity brand equity as stars look to tap into new commercial opportunities."

Brian Akaka:  "You essentially have 255 characters to wow users. Use them wisely."

Daniel Joseph:  "How can you best promote your show's 2screen app? Ask Screenz, creators of Rising Star's mobile apps & many more second screen initiatives".

Liz Stinson:  "IN A LOT of ways, designing in virtual reality is just like designing in real life. Certain rules must be followed to ensure that people have an enjoyable experience. In the physical world, this might mean you can navigate a building without getting frustrated; in the virtual one, it means you won’t puke on your shoes."

Sarah Perez:  "Late last week, news leaked that YouTube was poised to release a new, kid-friendly version of its YouTube service for mobile devices. Today, much to the delight of families everywhere, that app has now arrived, complete with a simplified design, a curated selection of kid-safe content, parental controls, and more."

Stuart Dredge:  "Plenty of companies, from the biggest children’s brands to brand new technology startups, are exploring the potential of tablets and apps for kids, so what do they have in store for 2015?"

Stuart Dredge:  "Lots of developers and publishers are exploring the potential of interactive picture book-apps for children, but can they ever hope to deliver a reading experience comparable to books?"

Carla Engelbrecht Fisher:  "A mobile app apocalypse is upon us. Thousands have been flocking to create apps, but it's a hostile climate with steep competition, low prices and limited distribution channels. How does one survive?"

Randy Astle:  "As the producer of films like The Ring and Mulholland Drive, Neal Edelstein is no stranger to horror films and thrillers. And with his new project, Haunting Melissa, he’s moved beyond traditional pictures with his first immersive production for iPad and iPhone."

Frank Rose:  "We talked about participation, serial­iza­tion, and immersiveness and came away with what I'd consider three key lessons about storytelling in the digital age" ...

Image:  The Silent History website.