Transmedia: Storytelling for the Digital Age

Adi Robertson:  "The scene is a snowy apartment building out of the 1950s, rendered in a bright, slightly retro palette. A janitor trudges across the courtyard, then stops, wary. Someone is out there. Someone large, nimble, and wearing a floppy red hat. Then you turn your phone."

Brendan Christie:  "[...] YouTube is arguably the most influential entertainment platform in the world—not the most valuable—by far—but the most influential. But what is it really?"

Jason Abbruzzese:  "Vidcon might have started as a fun meet-and-great for fans, but the growth of the industry has led to an influx of money behind the scenes" ...

Sarah Perez:  "Late last week, news leaked that YouTube was poised to release a new, kid-friendly version of its YouTube service for mobile devices. Today, much to the delight of families everywhere, that app has now arrived, complete with a simplified design, a curated selection of kid-safe content, parental controls, and more."

Rob Wile:  "An unidentified individual or group responsible for uploading videos that simply show a woman opening Disney toys made an estimated $4.9 million last year, more than any other channel for 2014, according to OpenSlate, a video analytics platform that analyzes ad-supported content on YouTube."

Nicole LaPorte:  "Everyone from Facebook to Vessel is chasing YouTube. But can any of them actually take on the online video behemoth?"

mipblog:  "How to be the signal in the noise? Canadian Media Fund's media trends analyst explains all the tricks!"

Mark Wilson:  "Frame rates are boring tech jargon, we know. But YouTube has just made a major upgrade that will affect content creators everywhere."

David Zax:  '“You’d be hard-pressed to find a young person who asks for an analog radio for Christmas,” admits Joe Harland, with wry British understatement. Harland works for BBC Radio 1 as its “head of visualization." If that sounds like something of an oxymoron for a radio station, well, that’s sort of the point' ...

Julie Beck:  "The attention-grabbing tricks that keep an audience watching, even when people are just talking at a camera" ...

Stuart Dredge:  '“I started doing YouTube videos and that’s what I want to keep doing. It seems like maybe some traditional or old media feel intimidated by YouTube being a new medium,” Kjellberg said.'

Kevin Ohannessian:  "The co-founder of RocketJump shares what he's learned on his journey from YouTube to Hulu."

Stuart Dredge:  "The rise and rise of an animated nursery rhymes channel whose most popular video has been watched more times than Frozen’s Let It Go"

Fred McConnell:  "Ten years is a long time on the internet, especially when 300 minutes of video are uploaded to your site every minute. On YouTube’s 10th birthday, we trace the growth and growing pains of online video"

Peter Robinson:  "Online celebrities will surge ahead in 2015 as the old media try to get a grasp of the pesky new names" ...

Hank Green:  "YouTube is a significant piece of Google’s bottom line, Disney has paid some crazy amount of money for MAKER and people want to be YouTube stars. They see it as a thing that you can become, rather than a thing that just happens to you."

Brian Rodda:  "Here are seven principles to consider before offering up your first video to the Internet Gods."

Nuno Bernardo:  "Hollywood is in love with YouTube. Last year, DreamWorks Animation paid $33 million for YouTube channel AwesomenessTV, Warner Bros. invested $18 million in the YouTube channel Machinima and most recently, Disney purchased Maker Studios for $500 million" ...

Jim Stewartson:  "Alternate reality games, transmedia, viral marketing, second screen apps, augmented reality, and countless other experimental forms of Internet storytelling are this century’s equivalent of the nickelodeon, a bunch of techniques that, in isolation, are gimmicks but as the building blocks for a new, integrated storytelling format, represent the shape of things to come."

Mashable's "How to" pages are a great resource for both social media newbies and power users alike ....