Transmedia: Storytelling for the Digital Age

From the editors: "This is Part Two of our first Master Class. The topic is How To Make A Great Commercial, a timely post-Super Bowl examination of the steps required to make a spot that stands out."

From the editors: "For the past few years, around this time, all eyes have turned to the ad industry and the ad industry has lowered its collective eyes and said: perhaps we could have done better" ...