Cut Lego Friends a Break | Transmedia: Storytelling for the Digital Age | Scoop.it

Today, Lego announced a new line aimed square at girls: Lego Friends. These sets include pretty, feminine figures that are more articulated than classic Lego minifigs, blocks in a palette of colors including pink and purple, and sets like bakeries and dog shows...

 

[Further discussion on gender preference in toys can be found @scoopit http://bit.ly/rSzygb]