Transmedia: Storytelling for the Digital Age

No Mimes Media:  "Whether it’s a sync’d second screen, character twitter accounts, or phone numbers that show up on screen, these transmedia channels and all their narrative opportunities often seem to be squandered on delivering extraneous (boring) content at best, and marketing hooks at worst. If a viewer has taken the extra steps to find this transmedia content, give them something great. They’re in the palm of your hand…don’t lose them."

Part II of this article, explaining what an Experience Designer does, can be found here.

Alex Billington:  "Many moviegoers (myself included) have already seen the new Star Wars two or three times, with plans to catch it a few more times while it's playing in theaters. This will definitely help set a box office precedent but beyond that it's proof it's possible to make storytelling so valuable that, even if it's not the best movie of the year, people are willing to pay to re-watch up to four or five or six times. That's remarkable."