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Fausto Cantu's curator insight,
April 20, 2016 2:26 PM
Tu marca necesita una historia
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![Jeff Gomez, CEO & President at Starlight Runner [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/zdssabzwHt5Ndd6E20oANzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Jeff Gomez (@Jeff_Gomez) is CEO of Starlight Runner Entertainment, a New York-based production company that consults on major brands, video games and with Hollywood studios on some of their most popular consumer products and entertainment franchises."
The Digital Rocking Chair's insight:
Dan Ball talks to Jeff Gomez about transmedia storytelling for brands.
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The Digital Rocking Chair's insight:
Colin Kennedy: "Applying Jeff Gomez's principle of [transmedia] story telling to market the NZ brand" ...
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With brands like Pirates of the Caribbean and Coke on his resumé, Jeff Gomez is one of the world’s leading producers of transmedia entertainment. We caught up with him in San Francisco to talk about branded content, gamification and print’s role in a multiplatform world.
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![No offence, Sir Peter, but New Zealand needs to end its infatuation with Middle-earth [#transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/TXLx1NHVjdl7X6u3YsPQ7Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Christine Grové talks with Jeff Gomez about the power of transmedia storytelling for brands.
"Transmedia Storytelling is a model that will create various access points for consumers to get to your brand. It’s a process of engaging an audience across numerous forms of media through the artful and well-planned use of multiple-platform storytelling. And it can be applied to any brand of any size."