Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
Transmedia: Storytelling for the Digital Age
346.2K views |
+15 today
a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
 Your new post is loading...
Your new post is loading...
Scoop.it!
The Digital Rocking Chair's insight:
Dr. Pamela Rutledge: '“Transmedia,” from a psychologist’s perspective, is how we learn about everything–assembling the pieces of what we know from various sources into a whole understanding.' 
Anna Font Massagué's curator insight,
April 26, 2015 1:17 PM
He trobat aquest contingut a través del cercador de Scoop.it, en el qual he escrit: ''Transmedia'', i automàticament m'ha suggerit ''interesting topics about <<transmedia>>''. He fet clic en la primera suggerència que m'ha ofert: '''Transmedia: Storytelling for the Digital Age'', que és una sèrie de continguts curats per l'usuari ''The Digital Rocking Chair''. Aleshores, he seleccionat aquest contingut en concret degut al meu interés.
Aquest article prové de la pàgina web de la Dr. Pamela Rutledge (directora del ''Media Psychology Research Center''), la qual es dedica a analitzar la intersecció entre el comportament humà i la tecnologia. En el post ens diu que tota marca explica una història al darrere, i que aquesta història és el resultat de la intersecció entre la passió del creador i la intenció dels objectius que vol assolir. A la vegada, ens diu que aquesta història, es vulgui o no, es transmet a través de múltiples plataformes (TV, web, mòbil, amics...). A partir d'aquí ens explica que, de tota manera, comporta i implica força feina crear una narrativa transmèdia coherent i consistent que tingui l'eficàcia que tota marca busca. Com a conclusió, ens diu que crear una transmèdia en una marca és tota una estratègia de mercat.
Scoop.it!
![Jeff Gomez, CEO & President at Starlight Runner [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/zdssabzwHt5Ndd6E20oANzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Jeff Gomez (@Jeff_Gomez) is CEO of Starlight Runner Entertainment, a New York-based production company that consults on major brands, video games and with Hollywood studios on some of their most popular consumer products and entertainment franchises."
The Digital Rocking Chair's insight:
Dan Ball talks to Jeff Gomez about transmedia storytelling for brands.
Scoop.it!
Jenna Hannon: "Often a term associated with the evolution of film and TV marketing, digital content platforms in technology have given the term more prominence in the last 5 years. Hollywood discusses the strategy of transmedia in bringing characters and stories to life after (or before) their screen debut." ...
Scoop.it!
Simon Staffans: "[...] here are five points I believe matter for brands and companies when thinking about applying transmedia storytelling methods to their marketing and image building" ...
Scoop.it!
When it comes to getting your brand ready for transmedia communications, you need to plan for new layers of information that can become part of the brand story. DRC: This article suggests looking to places, symbols & plot for help in defining your brand's artifacts.
Scoop.it!
Marketers, ad agencies and other brand storytellers are experimenting with transmedia with ambitious, tightly coordinated and cleverly distributed campaigns...
Scoop.it!
The basic premise of transmedia is that rather than using different media channels to simply retell the same story, you utilize these channels, their communities and functions to communicate different elements of the story.
[A look at transmedia and the building of brand experiences.]
Scoop.it!
Aware of location, sensitive to time, and ever connected, the mobile medium delivers contextual relevance to brand communications and allows marketers to truly engage consumers in the moment.
|
Scoop.it!
The Digital Rocking Chair's insight:
Burghardt Tenderich: "The principle at the core of transmedia branding is this: Rather than bombard audiences with unwanted and redundant brand messages, engage audiences in compelling conversations."
Debora Rodrigues's curator insight,
August 4, 2015 7:17 AM
Burghardt Tenderich: "The principle at the core of transmedia branding is this: Rather than bombard audiences with unwanted and redundant brand messages, engage audiences in compelling conversations."
Scoop.it!
The Digital Rocking Chair's insight:
Colin Kennedy: "Applying Jeff Gomez's principle of [transmedia] story telling to market the NZ brand" ...
Scoop.it!
"We use a comprehensive campaign approach, which we’ve coined 360° Storyweaving. An optimum 360° Storyweaving Campaign includes three distinct phases: The Creation Phase, where we create and design the storyworld and story components around an original concept; The Immersion Phase, where we design and plan strategy on how to immerse the audience further into the storyworld through thematic merchandising and media blurring; The Community Phase, where we build communities through online engagement and interactivity as well as implement social outreach, which springs from the original purpose and theme of the project. For us, the actual construction of the storyworld takes place in the Creation Phase, so that’s what we’ll focus on in this obnoxiously long blog entry. Here are the four most important rules we follow" ...
Scoop.it!
Gunther Sonnenfeld: "Branded content. Branded entertainment. Branded transmedia campaigns. Content marketing. Brand journalism. You've heard the terms, but have probably struggled over their meaning, and their value. I know I have" ...
Scoop.it!
Whether your goal is to galvanize public awareness around an important social issue or showcase new spring denim colors, aim to deliver relevant, sharable content for your customer across multiple touch points that connect to their life moments... DRC: #4 "Make transmedia your best friend."
Scoop.it!
Aware of location, sensitive to time, and ever connected, the mobile medium delivers contextual relevance to brand communications and allows marketers to truly engage consumers in the moment...
[This article provides great insight into mobile storytelling ... no matter what your story.]
Scoop.it!
Transmedia has become one of the hottest buzzwords in the entertainment and advertising world, gradually reshaping the way we engage with stories of all kinds.
Scoop.it!
Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for their portfolio of global brands.
ben matthew's curator insight,
August 25, 2014 9:37 AM
This video gives a great insight to Coca-Cola's creative vision to deliver a brand message using "Brand Storytelling". This video is creative in it's own way and explains it in a fun and interesting manner. 
Brett Reid's curator insight,
October 2, 2014 5:00 AM
A very amusing video on the use of Brand storytelling and its importance in Coca Cola's creative vision. A great watch just to lighten the studying mood.
Scoop.it!
BMW Transmedia Case Study looking at how brands tell their story through different platforms.
Scoop.it!
“We think we have shown that different media are like instruments, and when you put them together, you can create moving symphonies,” said Gomez
|
![No offence, Sir Peter, but New Zealand needs to end its infatuation with Middle-earth [#transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/TXLx1NHVjdl7X6u3YsPQ7Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Henry Jenkins: "In this three part interview, B.T. [Burghardt Tenderich] reflects about the changing nature of strategic communications, the value of transmedia branding, and the ethics of blurring between fiction and reality while making claims about real world products and services. Enjoy."
[DRC: Parts Two and Three can be found here and here respectively.]