How Marvel's Digital Superpowers Won Over Brick-And-Mortar Retailers | Transmedia: Storytelling for the Digital Age | Scoop.it
From www.fastcompany.com - April 13, 2012 1:04 AM

"Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves."


DRC: An interesting article on how Marvel is working with its retail partners to make this a win-win for everyone.