Transmedia: Storytelling for the Digital Age

Simon Staffans:  "When we have connected and engaged with the audience, how do we turn that engagement into funding; funding that will help us make more of what we’ve already made and give us something to point to when we want to enthuse future partners and financiers about new ideas and new ventures."

Linc Gasking:  "The thesis of VR/AR is that, as a new interface, it will take over many parts of existing interfaces, including real life, such as shopping, education and some forms of live entertainment — and, of course, the Internet. But the true magic and innovation is what we’ve only been able to imagine as part of science fiction: traveling back in time, teleporting to a different location and being with people who are no longer with us."

Scott Timberg:  "Sure, right now we're spoiled for high-quality shows — but an expert predicts why it might not last" ...

Jason Abbruzzese:  "The medium of tomorrow? Not exactly. But TV is still very relevant today."

Pierre Ziemniak:  "What’s the specificity of transmedia projects in this very competitive space? There are only two ways to get a transmedia project out, according to [Rebecca] Smit: find your transmedia project first, and then look for potential partners; or look at the projects that are already there and make them transmedia."

Mathew Ingram:  "Snapchat is a brand new and red-hot mobile app aimed at millennials, but it has a surprisingly old-fashioned media model — and that could help it take over as television becomes less appealing to advertisers" ...

Tobi Bauckhage:  "There has been a sea change in the way content today is being created, distributed and consumed. The distinction between publishers and platforms online has never been more uncertain."

Aaron Hutchins:  "Can the SVOD service drive ancillary revenues for content studios? Analysts and execs from DreamWorks and Scholastic Media weigh in."

Yinglian Xie:  "With the market booming so favorable, it is not surprising that online criminals have also found their way into the ecosystem and are creating a thriving underground market for in-game virtual goods. How do they pull this off? Here are a few attack techniques we’ve observed in the wild."

Jessica Hullinger:  "With more than 40,000 new apps released into the App Store each month, landing one of those coveted top spots is no accident."

Jana Kasperkevic:  "Streaming services like Netflix and Hulu have cut into the DVD sales that helped fund the show. The least it could do then was help to save it".

Jason Abbruzzese:  "Vidcon might have started as a fun meet-and-great for fans, but the growth of the industry has led to an influx of money behind the scenes" ...

Davey Alba:  "As online video rushes into the mainstream, competing services are looking for ways to hold onto their stars."

Todd Allen:  "The business side of the comics business is something that doesn’t get discussed nearly as much as it should and that can cause some stumbling blocks — particularly for creators striking out on their own."

Nicole LaPorte:  "Everyone from Facebook to Vessel is chasing YouTube. But can any of them actually take on the online video behemoth?"

Hank Green:  "YouTube is a significant piece of Google’s bottom line, Disney has paid some crazy amount of money for MAKER and people want to be YouTube stars. They see it as a thing that you can become, rather than a thing that just happens to you."

Nicole Laporte:  "Just when Hollywood thought it had Netflix figured out, that "red envelope" company flipped the script, creating a playbook for any business that aspires to upend an industry. It's about to do it again."