Transmedia: Storytelling for the Digital Age

Christy Dena: "Transmedia doesn’t mean what you think it does."

In this thought provoking article, Christy Dena, argues that transmedia "represents a change in the way people create".  She wonders if the thing holding transmedia back is creatives themselves ... "whether creatives are genuinely interested in more than one artform."  It's a great read.