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Scoop.it!
The Digital Rocking Chair's insight:
PSFK Labs: "From spoken word to moving pictures new technologies have become the springboard for producers and audiences to create and share their personal tales." 
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Chantal Tode: "The biggest difference between the Move to the Beat campaign and Coca-Cola’s previous efforts is the goal to have the story be as social as possible so that it travels globally, per Ms. Siler."
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: "Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thinks all content is mobile."
The Digital Rocking Chair's insight:
Although more crossmedia than transmedia, this article contains some interesting points for those who include mobile in their multiplatform projects.
Dolly Bhasin 's curator insight,
January 27, 2013 10:43 PM
"There’s a huge underserved population today who are consuming content on their phones and we’re giving them a crappy experience. We’re telling them, “Here’s how the web works for you: You have to pinch and zoom your way through sites that were designed for a much larger monitor, you’re going to get errors and the fonts are going to be really tiny.”
Dolly Bhasin 's curator insight,
January 27, 2013 11:04 PM
"Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. 
Matmi's curator insight,
January 29, 2013 6:38 AM
A great piece on the importance of having content that is viewable or playable across all devices . Matmi CEO Jeff has been pushing the "content should belong to the user and not to the device " mantra for a while.
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The Guardian: How mobile is sparking innovation in publishing, music, television, games and beyond ... "In 2012, smartphone and tablet apps are at the heart of disruption across the media and entertainment industries. Which sounds like a grandiose claim, but the evidence is there to back it up."
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Good stories are like springboards that set off the reader’s imagination into a realm of co-creation, where the the story evokes personal tales from the reader. These intertwine and lead to richer, memorable story experiences.
Click to read more.
Tablets are in the hands of every child and young adult across much of the planet. Children's and young adult storytellers take not.
Because one way or another... they are. Sooo, let's see how.