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The Digital Rocking Chair's insight:
Michael Grothaus: '"Our responsibility is to produce meaningful and playful toys for the kids, and also to help kids take the Star Wars universe and expand it in their own play plans," says [Steve] Evans. Unsurprisingly, in order to achieve that, he and his team work closely with the creative minds behind the franchise.' 
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The Digital Rocking Chair's insight:
Joe Berkowitz: "Agency Sincerely Truman offers four storytelling rules to JJ Abrams in the hopes that he will make his Star Wars sequel more like the original movies."
David Collet's curator insight,
October 2, 2013 12:20 AM
For those who saw this the first time through - and those who wish they had. 
Nathan Schultz's curator insight,
November 25, 2015 4:49 PM
In an open letter to JJ Abrams, ad agency Sincerely Truman offers some advice to the future Star Wars director on various storytelling elements that he can use to improve his movies. This article is interesting for two reasons: 1. It's about Star Wars, and
2. It shows how an ad agency, by tapping into consumer demographics, has created a list of things that the public wants to see in their Star Wars movies. In short, Star Wars is being treated like a product, which the director has to shape into a form that is more palatable to audiences. In short, marketing is affecting storytelling. |
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The Digital Rocking Chair's insight:
James Whitbrook: "When a franchise is around for four decades, it can get impossibly unwieldy to try and grasp its lore — and Star Wars canon is no exception. Here's a guide to the origins of Star Wars Canon, the rise and fall of one of the most prominent Expanded Universes in fiction, and where the saga stands with Disney today."
Mychial Emmanuel's curator insight,
February 14, 2015 6:39 AM
STAR WARS - Not the beginning, not the end - let peace reign in the new heavens a new motion picture series from H.I.M Prince mychial to gross over £144000.000.000 at premier nollywood.
CAN YOU DIG IT! |
"It was like a childhood dream," says Evans.