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Scoop.it!
Debate over gender-based toy marketing has reached a fever pitch. 
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Scoop.it!
Today, Lego announced a new line aimed square at girls: Lego Friends. These sets include pretty, feminine figures that are more articulated than classic Lego minifigs, blocks in a palette of colors including pink and purple, and sets like bakeries and dog shows...
[Further discussion on gender preference in toys can be found @scoopit http://bit.ly/rSzygb]
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Scoop.it!
Toy store Hamleys has stopped labelling floors in blue and pink for boys and girls. But will it change the way children play, asks Zoe Williams?
Rishi Suresh's curator insight,
December 5, 2013 10:17 PM
This article is amazing. It shows something so deeply ingrained into our modern brains, that we have never actually stopped to think about it. Why is pink so strongly associated with girls and women? And why is just about everything else, especially blue, associated with boys? Why can't girls have blue? In regards to this, a store called Hamleys has decided to remove signs saying "Boys" and "Girls." Not only that, they have also abandoned the "color coding" of blue and pink. This is amazing because such a small change can actually have huge impacts, such as making people realize that they were unconsciously obeying the "color coding" and segregation of sexes.
Scoop.it!
After concentrating on the boys market for the last five or six years, our favorite manufacturer of plastic building blocks is trying to capture the other 50 percent of the kids market with Lego Friends, a new line aimed at girls aged 5 and above...
[Further discussion on gender preference in toys can be found @scoopit http://bit.ly/rSzygb]
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