Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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'Star Wars' Augmented Reality Is Coming

'Star Wars' Augmented Reality Is Coming | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

 

Joe Carmichael:  "It’s still in the proof-of-concept phase. But we’re sold."

Jules Johnson's curator insight, September 7, 2021 5:05 PM

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Star Wars: A Jedi-level class in integrated marketing and immersive storytelling

Star Wars: A Jedi-level class in integrated marketing and immersive storytelling | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


"Andrew Au, managing director for Imagination Southeast Asia, contemplates the onslaught of Star Wars-themed marketing."

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