Transmedia: Storytelling for the Digital Age

Unlike trailers, which use rapid-cut, repurposed footage 'transmedia' videos expand the movie's narrative.

DRC: For those "not yet versed in transmedia storytelling," Jeff Gomez & Simon Pulman cover the following:

• The Creative/Marketing Line Has Blurred
• Successful Transmedia Engages on Multiple Levels
• The Marketing Is an Extension of the Story Itself
• Challenge and Opportunity

To be most effective as storytellers, especially in the digital age, we have to remember to maintain a single powerful message, a message born of the Grand Narrative, but infused even a bit with your personal sensibilities, that is then projected out to people...