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In his keynote speech at DIY Days in New York earlier this month, self-proclaimed "story architect" Lance Weiler trumpeted transmedia storytelling as an "opportunity to lay story across the real world in a way that's never been possible."...
His 5 tips for multiplatform brand storytelling:
- Reel 'em in
- Appeal to emotions
- Change over time
- Be surprising
- Feature the product prominently
Read more here.
